Fb introduced earlier this month that they will retire the relevance rating metric and exchange it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance extra granularly throughout three separate dimensions.
- High quality rating: calculates your ad’s predicted high quality in comparison with different adverts with the identical target market.
- Engagement price rating: calculates your ad’s predicted engagement price in comparison with different adverts with the identical target market.
- Conversion price rating: calculates your ad’s predicted conversion price in comparison with different adverts with the identical target market.
This transformation will enable advertisers to raised perceive the place wins and losses are occurring when it comes to relevance. This might help information optimizations and suggestions. Fb says the present relevance rating metrics will begin to be faraway from ad accounts on April thirtieth. Reach out to the MoreVisibility team with any questions!
