Google has up to date one among its help documents to particularly say that advert scheduling is not appropriate campaigns that use Good Bidding. The previous version of that web page mentioned, “Advert scheduling isn’t appropriate with each Good Buying campaigns and App campaigns.” This alteration to the assistance doc is inflicting plenty of confusion however in all honesty, doubtless means nothing has modified.
UPDATE: Google confirmed nothing modified and they’re going to make clear this doc.
Here’s a screenshot of this discover:
This was noticed by Adriaan Dekker who posted this on LinkedIn and wrote, “Wow, Advert scheduling goes away for good bidding? Did they make a mistake with good campaigns? Or is that this for actual.”
The language was just lately modified from the screenshot above from this which has been on the web page for years:
Anu Adegbola covered at Search Engine Land saying, “Advert scheduling lets advertisers management when their adverts present, aligning campaigns with enterprise hours or peak efficiency instances. Eradicating this characteristic for Good Bidding campaigns reduces management and will impression finances effectivity.”
Scott Carruthers commented on the LinkedIn submit saying, “I am not a fan of this in any respect – it is a step additional away from retaining your promoting aligned with your online business targets. I totally perceive not taking bid changes into consideration, however an advertiser ought to have the ability to specify when they need their adverts to indicate/not present.”
Amalia Fowler additionally commented on LinkedIn saying, “If it is true, I do not hate this, to be sincere. It would be good in the event that they have been clear about it, however so many companies limit the schedule unnecessarily.”
So what’s going on? Properly Navah Hopkins added, “I can affirm advert scheduling continues to be a factor for campaigns utilizing good bidding. You simply cannot use bid changes (which we have not been in a position to make use of for over 5 years).”
So this looks like a wording mistake on this text and perhaps that is simply inflicting pointless panic and confusion…
We’re nonetheless ready to listen to again from Google on this, I think Ginny Marvin, the Google Advertisements Liasion will reply to those threads quickly… Once more, it looks like this can be a nothing burger however only a heads up in case you noticed this chatter….
Discussion board dialogue at LinkedIn.
Replace: Google confirmed our suspicions that nothing modified right here:
Confirming that nothing has modified. Advert scheduling stays supported in campaigns utilizing Good Bidding. We will likely be updating the Assist Middle to make that clearer.
— AdsLiaison (@adsliaison) January 8, 2025
