The Google Advertisements API presently doesn’t settle for or assist placement exclusions for Efficiency Max campaigns. That is additionally the case even when specified on the account degree, Michael Cloonan, a Google Advertisements API specialist, wrote.
The subject got here up in a Google Ads API Forum, which I discovered by means of Navah Hopkins on LinkedIn.
Michael Cloonan from Google wrote:
This case has been escalated to me. I am reviewing the thread and wish to observe that my (human) colleague appears to have supplied the right data to date.
Placement exclusions will not be accessible for Efficiency Max campaigns, even when specified on the account degree.
A possible workaround (not an ideal match to the performance, however one thing considerably shut so that you simply aren’t left fully helpless) was talked about, which is the most effective we will supply proper now. If that does not fit your wants, then sadly what you’re asking for shouldn’t be accessible within the API right now.
Navah Hopkins wrote, “why is it (in response to Google’s official stance) that placement exclusions cannot work coming from an API, if the API passes the exclusions to the complete account listing in content material suitability?” She added, “If the position results in the identical place, why would API originating placements be ignored, whereas UI originated placements be revered? That is all for exclusion functions.”
Nils Rooijmans commented on that LinkedIn put up saying he can get it to work with Google Advertisements Scripts, he wrote:
I’ve examined and might verify that I can add placement exclusions on the account degree through Google Advertisements Scripts, and that (to date) these placements exclusions are revered by the PMax campaigns.
This characteristic will likely be accessible within the Model 2.0 of my Placement Exclusion script.
However that isn’t instantly utilizing the Google Advertisements API.
Google could finally add this to the API, however as of at the moment, this isn’t actually supported.
Discussion board dialogue at Google Ads API Forum and LinkedIn.
