There could also be a bug impacting some Google Adverts advertiser accounts that can quietly change your campaigns to have broad match turned on, even when that marketing campaign might have used phrase or precise match. This will occur if you change from non-conversion primarily based bidding to a conversion primarily based bidding technique. Once you make that change, Google might activate broad match, even if you happen to didn’t have broad match set.
Be aware: This was discovered to be a marketing campaign creation solely mechanic, Navah clarified.
This bug was noticed by Navah Hopkins who posted about this problem on LinkedIn. She wrote, “Once you change from non-conversion primarily based bidding (which is widespread for newer campaigns) to a conversion primarily based bidding technique, Google routinely toggles Broad Match campaigns on. This implies your key phrases that you just took the time so as to add as phrase or precise might be transformed to Broad match.”
Later she confirmed that that is impacting some accounts and never all.
Ginny Marvin, the Google Adverts Liaison, replied on LinkedIn saying, “That’s not the anticipated habits when switching from guide bidding to a Sensible Bidding technique. The group is investigating this problem.”
Google has not absolutely confirmed the problem however did verify this shouldn’t be occurring.
That is only a heads as much as any of you who might have made these modifications to their campaigns, to double test the opposite settings that you just didn’t intend to vary with it.
Discussion board dialogue at LinkedIn.
