A reporting glitch in Google Advertisements is inflicting confusion amongst advertisers, with Demand Gen campaigns incorrectly displaying as Show Community placements.
Why we care. This misrepresentation might result in inaccurate efficiency evaluation and marketing campaign administration choices for affected advertisers.
The newest. Google Advertisements Liaison Ginny Marvin has confirmed the problem is a bug, not a characteristic change.
Particulars:
- Bug reporting begin date: Week of July 8, 2024
- Affected: Demand Gen marketing campaign reporting
What they’re saying. “This is because of a bug that led to the Google Show Community label showing in error in some Demand Gen marketing campaign reporting,” Marvin said on X, promising extra data to come back.
Between the strains. The confusion is ill-timed as advertisers are at the moment ready for Google to repair reporting issues as well as product and product listing glitches seeing advertisers unable to edit product teams.
First seen. We had been first alerted to this error from Leslie Drechsler’s X:
The underside line. Advertisers operating Demand Gen campaigns ought to pay attention to this reporting error and await additional updates from Google earlier than making important marketing campaign changes based mostly on present knowledge.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech facet.
Outdoors modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
