Google Analytics now helps Buyer Match from Google Advertisements. Audiences exported to Google Advertisements will now additionally “embody your first-party consented, hashed buyer knowledge, and your tag-based person identifiers,” Carly Boddy from Google wrote on Bluesky.
This knowledge will be collected and despatched to Google in a hashed type by way of user-provided knowledge assortment, after which used to complement your Analytics audiences by way of Buyer Match. Buyer Match in Google Analytics dietary supplements your audiences exported to your linked Google Advertisements accounts by matching your consented, hashed buyer knowledge with Google knowledge to extend your addressable viewers when different person identifiers are usually not out there.
You should utilize Buyer Match with already collected knowledge and with out manually creating buyer lists in Google Advertisements, lowering the time to get began and the redundancies in your setup.
Buyer Match in Google Advertisements means that you can create a CSV file together with buyer knowledge and add it into Google Advertisements or you possibly can join a brand new knowledge supply to include this concentrating on into your campaigns. Buyer Match in Google Advertisements doesn’t work the identical as imported Google Analytics audiences. Buyer Match assist for Analytics bridges this hole by permitting you to make use of the identical mechanism to complement your Analytics audiences exported to Google Advertisements accounts.
You’ll be able to be taught extra about this in this help document.
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