Ginny Marvin, the Google Advertisements Liaison, stated that you could be see a shift in High/Absolute High Impression fee and/or a change in total CTR on account of the double serving Google Ads experiment. That is the place Google can present the identical adverts in numerous advert areas as a result of it has different auctions for each ad location.
Greg Kohler requested Ginny Marvin on LinkedIn:
Does this imply the experiment is totally rolling out?
Ginny Marvin has there been any official announcement from Google on this or how advertisers are supposed to take a look at their knowledge in another way? this looks like a large change that has the potential to essentially impression numerous reporting metrics. Impr, CTR, Impr Share.
That query was about three weeks in the past and Ginny replied over this weekend saying:
Greg Kohler This doesn’t change the definition of impressions: An impression is counted every time your advert is proven on a search end result web page or different web site on the Google Community. And simply to reiterate, the public sale has labored this fashion for a few years. We’re working an experiment that permits an advertiser to compete within the backside public sale even when they confirmed within the prime advert location. You might even see a shift in High/Absolute High Impression fee and/or a change in total CTR on account of this experiment.
She wrote once more, “You might even see a shift in High/Absolute High Impression fee and/or a change in total CTR on account of this experiment.”
Let’s not neglect, Google Advertisements changed the definition of top ads because it continued to mix ads within organic results after which ran its double serving Google Ads experiment. With this, Google confirmed it does different auctions for each ad location.
So maintain this in thoughts as you proceed to see Google Advertisements double serve adverts from the identical advertiser.
Discussion board dialogue at LinkedIn.
