On Friday Google quietly launched model 2.6 of the Google Advertisements Editor. This new model comes about 4 months after the earlier model, version 2.5 of Google Ads Editor, was launched.
Google Advertisements Editor is a free, downloadable software for managing your Google Advertisements campaigns. The instrument goals to save lots of time and make it simpler to make modifications in bulk.
Here’s what Google added in model 2.6:
Google Show advertisements to Efficiency Max migration:
Editor now helps the migration of Show campaigns to Efficiency Max campaigns.
Efficiency Max migration with experiments:
New and improved, Editor now helps creating and managing experiments in Efficiency Max! You should use this to match the efficiency of a Efficiency Max marketing campaign towards a number of different marketing campaign varieties. There may be added help for Show to Efficiency Max migration. As well as, you’ll have the ability to create experiments for the needs of evaluating marketing campaign efficiency.
Prompt fields for “Add Responsive Show advert” advice:
Now you can discover beneficial fields if you apply the “Add Responsive Show advert” advice in Editor. Now, the “Add Responsive Show advert” advice creates a brand new advert with pre-populated textual content and pictures.
Reserve CPM bidding technique:
Editor now helps Reserve cost-per-thousand-impressions (CPM), a bidding technique much like Goal CPM. Most campaigns that help Goal CPM, excluding Video Sequence campaigns, have a one-time choice to improve to Reserve CPM. Google Advertisements Editor model 2.6 doesn’t will let you transition from Reserve CPM to Goal CPM.
Multi-asset responsive video advertisements:
Editor now helps multi-asset advertisements for video campaigns. You may add as much as 5 movies, headlines, lengthy headlines, descriptions, and calls-to-action for every responsive video advert.
Paused by system:
Editor now helps the power to filter varied “Paused by system” causes. One of many attainable causes embody “System error,” which can occur when an advert group is copy-pasted within the front-end and points happen the place it couldn’t be copy-pasted correctly. One other attainable cause is when sure advert group stage standards are deprecated and routinely faraway from advert teams. This function additionally means that you can overview and presumably allow paused advert teams in bulk when wanted.
Inline audiences:
Editor now helps inline audiences on asset teams and advert teams. As an alternative of attaching a shared named viewers from the library, it’s now attainable to leverage demographic and viewers indicators immediately on the advert or asset group.
Third-party measurement settings:
Now you can view account-level third-party measurement settings and make edits on the marketing campaign stage. Edits are relevant to Video, Demand Technology, and Efficiency Max campaigns.
Here’s what Google faraway from this model:
Native campaigns:
Native campaigns are deprecated and not supported in Google Advertisements Editor. All present campaigns have been deleted, and you may not create new Native campaigns.
Legacy picture property:
All legacy feed-based picture property have been migrated to upgraded property. “Picture extensions” views from Google Advertisements Editor have been eliminated, and upgraded property are actually underneath “Picture property.”
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