Google has launched version 2.7 of the Google Adverts Editor. This new replace brings quite a few new options and in addition deprecates quite a few options. New options embrace AI-generated belongings, account stage content material label exclusions, account-level unfavorable key phrases and extra.
Version 2.6 was launched in March 2024 and version 2.5 was launched in November 2023.
Google Adverts Editor is a free, downloadable software for managing your Google Adverts campaigns. The instrument goals to avoid wasting time and make it simpler to make adjustments in bulk.
Here’s what Google added in model 2.7:
- AI-generated belongings for asset teams: Utilizing closing URL and free-form prompts, now you can add AI-generated belongings, resembling headlines, lengthy headlines, and descriptions, to your asset teams.
- Video companions for Demand Gen campaigns: Now you can embrace video companions in your Demand Gen (previously Discovery) campaigns. Beforehand, this was solely doable for Video campaigns.
- New buyer acquisition objective:Editor now helps setting the brand new buyer acquisition objective on the campaign-level for Search and Efficiency Max campaigns.
- Account-level content material label exclusions: Editor now helps account-level content material label exclusions. You’ll find this in your Google Adverts account beneath Instruments. Beneath Instruments, navigate to Content material Suitability, beneath which you’ll discover Excluded delicate content material, Excluded sorts and labels, and Excluded content material themes. When migrating Show Adverts to Efficiency Max, content material label exclusions from the supply Show marketing campaign are migrated to the account stage.
- Account-level unfavorable key phrases: Google Adverts Editor now helps account-level unfavorable key phrases, together with excluded content material key phrases. You’ll find this in your Google Adverts account beneath Instruments. Beneath Instruments, navigate to Content material Suitability, beneath which you’ll discover Excluded delicate content material, Excluded sorts and labels, and Excluded content material themes.
- Different account-level settings: Now, Editor additionally helps different account-level settings, resembling stock sorts.
- Fastened CPM bidding technique: The Reserve cost-per-thousand impressions (CPM) bidding technique is now renamed to Fastened CPM. Editor now helps creating Video campaigns with this bidding technique.
- Causes for paused key phrases: Editor, now shows within the Standing column, the rationale for key phrases which are routinely paused. For instance, Editor will present “Paused (Low exercise)” for key phrases with no impressions for a selected interval. These causes can be filtered.
- Export chosen sorts to CSV: Now you can select the precise sorts of knowledge to export to CSV information. For instance, you possibly can export solely a subset of advert sorts.
- Checkbox to “Cover empty gadgets”: Now you can discover a checkbox to “Cover empty gadgets” throughout the “Handle” pane on the backside left. This checkbox can be discovered within the 3-dot menu.
- Video format preferences for Demand Gen Video adverts: Now, you possibly can set your format preferences for particular person Demand Gen Video adverts. For every video, you possibly can set a choice for In-stream, In-feed, Shorts, or any mixture of the three. Additionally, you possibly can set “no choice, can serve wherever” for a video, which implies it will possibly serve wherever.
Here’s what Google eliminated in model 2.7:
- Good Purchasing campaigns and adverts: Good procuring campaigns and adverts are absolutely deprecated and have been eliminated in Editor 2.7.
- Feed-based location belongings: Editor model 2.7 not helps feed-based location belongings. These have been beforehand managed beneath Advert Property and the Asset Library. All accounts have been migrated to asset-based location belongings, and feed-based location belongings can not be created or edited anymore.
- Feed-based location teams: Editor model 2.7 not helps geo-targeting that makes use of feed-based location teams. These teams used to seem as “Location group (legacy)” within the Places menu beneath Key phrases & Focusing on. All accounts have been migrated to asset-based location group concentrating on, which seem as “Location teams” within the Places menu.
fairly good to have the ability to “Cover empty gadgets”.
not have Lodge Itineraries and Lodge Teams taking on area. https://t.co/gBZGx2Z3e1 pic.twitter.com/6dAAP6SnqB— Greg (@PPCGreg) July 23, 2024
Discussion board dialogue at LinkedIn.
