Have any of you heard of the Google Adverts thriller purchasing score? Nicely, it might be utilized by Google for the general retailer score, which is calculated from buyer evaluations and a “Thriller Buying Score,” based on a Google Adverts rep.
This got here up in a Google Ads Help Forum thread the place the location proprietor was asking why his score didn’t enhance as extra larger buyer evaluations have been added to its Google Buying web page. A Google rep replied that this score is not only generated based mostly on these evaluations alone but in addition might bear in mind this “thriller purchasing score,” when accessible.
The e-mail says, “They’ve confirmed that [the site] has a “Thriller Buying Score” rating of three.5, which explains why the shop at present has an total score of three.6 regardless of most up-to-date buyer evaluations being 4 & 5 stars.”
Right here is the complete response from the Google rep (and I confirmed this got here from an actual Googler):
Thanks to your endurance and I apologize for the delayed response.
As talked about, now we have forwarded your subject to the broader crew they usually discovered that total retailer score is calculated from buyer evaluations in addition to a “Thriller Buying Score” part (when accessible). Whereas the Thriller Score rating just isn’t explicitly proven to the person, the “about this page” dialog does point out that there could also be different score elements.
They’ve confirmed that [our site] has a “Thriller Buying Score” rating of three.5, which explains why the shop at present has an total score of three.6 regardless of most up-to-date buyer evaluations being 4 & 5 stars.
Additionally, our crew remains to be engaged on the Thriller Buying scores course of nonetheless we do not have the precise time-frame for this. I hope you possibly can perceive my limitations.
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I hope the supplied info is useful. When you’ve got additional questions concerning the identical, be at liberty to answer to the identical e-mail and we might be pleased to help you.
I did ask Google per week in the past for a remark or extra clarification on this “thriller purchasing score” however Google stated they’re nonetheless investigating this and has not despatched me any actual assertion.
Do any of you already know what that is?
Thanks for the hat tip on this to Chee Lo.
Discussion board dialogue at Google Ads Help Forum.
