Google could also be bringing channel reporting to the Google Adverts Efficiency Max campaigns. I noticed this through Kirk Williams who posted a photograph of a slide from Google Assume occasion in Amsterdam the place Arjan Schoorl attended. The slide says “Channel Reporting” shall be coming to PMax and Demand Gen for elevated transparency and controls.
It appears the slide was eliminated after it was posted, however it’s nonetheless on X and was reported on Search Engine Land – right here is that slide:
Anu wrote, “Since launching in 2021, Efficiency Max has confronted sustained criticism for its “black field” strategy that consolidates a number of Google channels with out offering advertisers visibility into channel-specific efficiency. If Google gives perception into how budgets are distributed throughout its varied channels this might allow higher optimization and accountability.”
Melissa Mackey wrote, “Positively not holding my breath, however this might be nice to have. Query is can we motion on it, although. I do know the reply is not any, however shoppers do ask about the place their advertisements are serving and it could be nice to truly inform them.” Kirk Williams responded, “t may very well be actually useful in setting exclusions (so long as there’s spend/conv knowledge included too!!!!!) for all Cellular Apps or Show placements for example.”
Christopher Bell mentioned that “a giant UK account of ours obtained this not too long ago.”
Listed below are extra ideas from the PPC group:
it may very well be actually useful in setting exclusions (so long as there’s spend/conv knowledge included too!!!!!) for all Cellular Apps or Show placements for example
— Kirk Williams (@PPCKirk) March 6, 2025
Does it have the power to decide of search companions tho? Im gonna go forward and predict a giant no on that one! LOL
P-Max: The Google inside technique to get everybody again into search companions!
— Anthony Higman (@AnthonyHigman) March 6, 2025
An enormous UK account of ours obtained this not too long ago.
— Christopher Bell (@crbell47) March 6, 2025
Discussion board dialogue at X.
