Google has added a brand new supply column to the Google Advertisements search phrases insights report for Efficiency Max. The supply column can present search themes, URLs, inventive belongings and extra.
This was noticed by Natasha Kaurra who posted about this on LinkedIn and wrote, “PMAX now has a “supply” column for clicks, conversions & different metrics.”
Here’s a screenshot:
Hana Kobzová additionally posted about this saying, “You may test if this new column is offered in your account by following these steps: Campaigns > Insights and experiences > Insights > Search phrases insights part > Search class.”
“This column reveals the rationale behind Google’s determination to set off the advert for a particular search class,” she added.
Discussion board dialogue at LinkedIn.
