Google has launched the 2023 Google Ads safety report sharing that Google has eliminated 5.5 billion adverts, suspended 12.7 million advertiser accounts, restricted over 6.9 billion adverts, and restricted adverts from exhibiting up on 2.1 billion writer pages. That’s about 6% extra adverts eliminated, 90% extra suspended advertiser accounts, restricted 60% extra adverts, and 40% extra adverts faraway from writer pages when in comparison with last year.
Listed below are quotes from Google on these stats:
In 2023, we blocked or eliminated over 5.5 billion adverts, barely up from the prior 12 months, and 12.7 million advertiser accounts, almost double from the earlier 12 months.
In 2023, we blocked or restricted adverts from serving on greater than 2.1 billion writer pages, up barely from 2022. We took broader site-level enforcement motion on greater than 395,000 writer websites, up markedly from 2022.
Listed below are the uncooked numbers by 12 months:
Right here is the bar chart:
Listed below are charts from the security report breaking down these numbers by class:
Google posted on X, “From blocking billions of unhealthy adverts to bettering verification and transparency for political adverts, we’re dedicated to sustaining a wholesome ad-supported web.”
Duncan Lennox, VP & GM of Google Advertisements Privateness and Security additionally wrote:
The important thing development in 2023 was the impression of generative AI. This new expertise launched vital and thrilling adjustments to the digital promoting trade, from efficiency optimization to picture enhancing. In fact, generative AI additionally presents new challenges. We take these challenges critically and can define the work we’re doing to deal with them head-on.
Simply as importantly, generative AI presents a novel alternative to enhance our enforcement efforts considerably. Our groups are embracing this transformative expertise, particularly Giant Language Fashions (LLMs), in order that we are able to higher preserve folks secure on-line.
You may obtain the complete report over here as a PDF.
Discussion board dialogue at X and WebmasterWorld.
