Google is testing a brand new search advert format that allows you to increase and collapse the sponsored search adverts. Whenever you increase the adverts, it then reveals a carousel of search adverts. Google can be testing search refinements beneath search adverts.
These assessments have been each noticed by Khushal Bherwani who posted the expandable and collapsible search product adverts on X – here’s a GIF of it in motion:
Here’s a static picture of one of many sections expanded and the opposite closed:
Khushal additionally observed Google including search refinements inside the search adverts field, and posted that on X as nicely:
I’m not certain why Google would disguise adverts, however I do perceive the refinements. So I suppose it is a technique to set off folks to point out extra adverts for extra queries however it requires some motion on a part of the searcher to set off these adverts.
Discussion board dialogue at X.
