Final December, Google confirmed they’re testing double serving ads on the search outcomes. Double serving advertisements is displaying the identical advert from the identical advertiser greater than as soon as on the search outcomes web page. It was one thing in opposition to the Google Adverts coverage. Properly, now Google is triple serving advertisements on the identical web page!
As a reminder, Google lately up to date its assist paperwork to say they may serve the identical advert across ad locations your ads can show more than once.
Anthony Higman noticed Google serving the identical advert from the identical advertiser 3 times on the identical search outcomes web page. Sure, all in numerous advert places.
(1) Advert on the high
(2) Advert within the native pack
(3) Advert on the backside
Here’s a GIF he uploaded to LinkedIn displaying this in motion – click on on it to enlarge:
Fairly wild that Google is pushing this a lot. Anthony did add, “And thats to not point out the truth that in our public sale insights, this advertiser is displaying a 100.87% high of web page charge and absolute high of web page charge. One thing is afoot!”
Discussion board dialogue at LinkedIn.
