Google notified advertisers in Canada they’re charging a 2.5% surcharge on high of all the things for purchasing adverts on Google. That is on high of many of those advertisers losing the credit card payment option, which was nearly as good as money for a lot of of them.
These surcharges for some international advertisers will not be new, however they’re new to Canadian advertisers.
Google calls them a “Jurisdiction-specific surcharges,” which is a made up title by Google, which Google describes as:
Regulatory working prices or DST charges could also be charged along with your promoting prices each time an advert is served in particular jurisdictions, no matter the place your precise enterprise is situated. These surcharges are related to the price of doing enterprise when an advert is served in these jurisdictions.
These are the international locations which have these DST charges; Austria, Canada, Spain, France, United Kingdom, India, Italy, Turkiye, and a few others.
The brand new Canadian charges begin as of October 1, 2024. Google wrote, “a 2.5% Canada DST Price will probably be added to your subsequent bill or assertion for adverts served in Canada. The charges are being added to cowl a part of the price of complying with Digital Providers Tax laws in Canada.”
Darcy Burk posted a screenshot of the e-mail he acquired from Google on this:
Canadian advertisers will not be completely happy about this – listed below are some complaints:
There are advertisers on the market that had been compelled to change to Invoicing (dropping % again on CC) and are actually being advised they’re tacking on one other 2.5%https://t.co/eDH5I5Pa0o pic.twitter.com/mWXn2xSlah
— Greg (@PPCGreg) August 1, 2024
Is Google actually in that a lot hassle that scratching and clawing at each dime is what’s required to maintain earnings up?#Canada#DSTFeehttps://t.co/AGRSfWZid5
— Darcy Burk (@darcyburk) August 1, 2024
Google Adverts is getting costlier for Canada. #ppc #googleads #ppcchat pic.twitter.com/ZgOW6tyFc5
— Thomas Eccel (@ThomasEccel) August 1, 2024
Google will probably be charging a further 2.5% surcharge for adverts being served in Canada. Begins Oct 1. #googleads #ppcchat #icymi Hyperlink: https://t.co/X2wSFQD0kh pic.twitter.com/k8xvS4rnOh
— Nate Louis (@N8Louis) August 1, 2024
Google will probably be charging a further 2.5% surcharge for adverts being served in Canada. Begins Oct 1. #googleads #ppcchat #icymi Hyperlink: https://t.co/X2wSFQD0kh pic.twitter.com/k8xvS4rnOh
— Nate Louis (@N8Louis) August 1, 2024
Discussion board dialogue at X.
