Google is rolling out its AI-powered Product Studio to retailers within the UK, India, and Japan, whereas introducing new options to streamline product picture creation.
Why it issues. This growth offers extra e-commerce companies entry to free instruments for creating high-quality product pictures, probably leveling the enjoying area for smaller retailers competing in a visually-driven on-line market.
The large image: Product Studio, a part of Google’s Service provider Middle Subsequent, now serves retailers in six international locations: the US, UK, Canada, Australia, India, and Japan.
Why we care. Advertisers ought to care about this replace because it permits for including their very own property to the Product Studio giving the next chance for creating not simply prime quality product pictures but in addition having the next relevancy to their model.
What’s new.
- File add: Retailers can now immediately add new product pictures to Product Studio.
- Seasonal themes: New templates for wedding ceremony and trip scenes have been added.
- Geographic growth: The instrument is now obtainable in three new international locations.
What’s subsequent. Google has teased upcoming options, together with:
- Conversion of static pictures to movies
- AI-generated visuals matching a model’s type from a single reference picture
Methods to entry. Retailers can use Product Studio by Service provider Middle Subsequent or the Google & YouTube app on Shopify.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, shopper and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
