Google Service provider Middle Subsequent resolved a earlier limitation that prevented customers from working with pre-prepared supplemental feeds in Google Sheets.
Retailers can now use current Google Sheets for supplemental feeds, eliminating the earlier requirement to create sheets from scratch or use various strategies.
Why we care. This may save time for ecommerce managers and retailers and permit continued use of current spreadsheet templates. Plus, it simplifies the feed administration course of in Google Service provider Middle.
Massive image. Beforehand reported by trade observer Emmanuel Flossie on LinkedIn, the problem restricted retailers from leveraging pre-existing spreadsheets for his or her product feeds. The recent update removes this technical constraint.
This isn’t the primary time advertisers have had issues with Merchant Center Next and supplemental feeds. In July it wasn’t clear whether or not advertisers may use the supplemental feed and the answer for that was tedious. This answer makes the compatibility extra simple.
What’s subsequent. Retailers utilizing Google Service provider Middle Subsequent ought to overview their present supplemental feed setup to benefit from the brand new performance.
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