Google Service provider Middle Subsequent resolved a earlier limitation that prevented customers from working with pre-prepared supplemental feeds in Google Sheets.
Retailers can now use current Google Sheets for supplemental feeds, eliminating the earlier requirement to create sheets from scratch or use various strategies.
Why we care. This may save time for ecommerce managers and retailers and permit continued use of current spreadsheet templates. Plus, it simplifies the feed administration course of in Google Service provider Middle.
Massive image. Beforehand reported by trade observer Emmanuel Flossie on LinkedIn, the problem restricted retailers from leveraging pre-existing spreadsheets for his or her product feeds. The recent update removes this technical constraint.
This isn’t the primary time advertisers have had issues with Merchant Center Next and supplemental feeds. In July it wasn’t clear whether or not advertisers may use the supplemental feed and the answer for that was tedious. This answer makes the compatibility extra simple.
What’s subsequent. Retailers utilizing Google Service provider Middle Subsequent ought to overview their present supplemental feed setup to benefit from the brand new performance.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, shopper and advertising tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell and host of weekly podcast PPCChat Roundup.
She can be a world speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
