Initially when Google Adverts launched the flexibility so as to add negative keywords to your Performance Max campaigns, Google restricted it to 100 key phrases. We requested why solely 100 again then. Properly, Google listened to the advert group and elevated that from 100 to 10,000 unfavorable key phrases.
Ginny Marvin, Google’s Adverts Liaison, wrote on X, “we heard your suggestions loud and clear that whereas unfavorable key phrases are welcomed, the cap of 100 felt too restrictive.”
She added, “Consequently, we’re elevating the brink 10,000 unfavorable key phrases per PMax marketing campaign.”
That is being achieved as a result of “This aligns with Search campaigns,” she added.
This replace to unfavorable key phrases is rolling out to all PMax advertisers within the subsequent couple of weeks, so that you may not see it immediately.
Ginny famous that “the cap aimed to make sure the system has the flexibleness to realize your marketing campaign’s purpose whereas offering extra management. With this improve, we nonetheless strongly suggest utilizing unfavorable key phrases judiciously, protecting match kind habits in thoughts, in order to not restrict the system’s skill to search out valued conversions and monitoring efficiency as you add unfavorable key phrases.”
In case you want extra particulars on the best way to add or edit your unfavorable key phrase for PMax campaigns, see here.
As you’ll be able to think about, this makes Google Adverts advertisers tremendous completely satisfied.
Discussion board dialogue at X.
