Google Adverts now permits advertisers to create remarketing lists primarily based on viewers of particular YouTube creator movies, unlocking new prospects for focused campaigns.
Beforehand, advertisers might solely create remarketing lists primarily based on viewers’ interactions with their very own linked YouTube channels. This replace opens up new alternatives for focusing on primarily based on creator content material.
Why we care. This new function permits advertisers to create remarketing lists primarily based on viewers of particular YouTube creator movies, probably increasing attain and focusing on capabilities.
The way it works:
- Advertisers can now hyperlink YouTube creator movies to their Google Adverts accounts.
- This offers entry to natural view metrics and the flexibility to create remarketing segments.
Key options:
- View counts: Entry to non-paid metrics for linked movies.
- Remarketing: Create viewers segments primarily based on video views.
Between the traces. This function could possibly be seen as a substitute for impression-based remarketing, providing extra exact focusing on primarily based on particular creator content material.
What to observe: How advertisers will leverage this new functionality and its influence on marketing campaign efficiency and viewers focusing on methods.
First seen. We have been first alerted to this replace by Georgi Zayakov on LinkedIn:
Backside line: This replace expands the toolkit for Google Adverts customers, probably permitting for extra nuanced and efficient YouTube-based remarketing campaigns.
New on Search Engine Land
Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, shopper and advertising tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a world speaker with a number of the levels she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
