Some advertisers acquired an e-mail from Google this week with the topic line, “Adjustments in validation logic for bid modifications.” This e-mail was despatched to Google Native Service Adverts advertisers who doubtlessly used the API for that service.
The e-mail says:
You are receiving this e-mail as a result of you’ve been recognized as a potential API consumer for Google Native Companies Adverts.
It goes on to clarify that “starting September 16, 2024, if you modify the manual_cpa_bid_micros subject of a Native Companies Adverts marketing campaign by way of API,| there will probably be a change in validation logic. If you request to switch manual_cpa_bid_micros for a given class, all bids larger than zero will probably be accepted.”
Be aware that the Native Companies Adverts advertiser portal will proceed to show an estimate of the variety of leads {that a} given bid might yield, so you’ll be able to proceed to reference that have when figuring out your bid.
Anthony Higman posted about this on X and wrote, “Is that this saying what I believe it is saying? You may set any bid now? And any bid will accepted with no ceiling?”
A number of different advertisers had been additionally disturbed by this discover.
Right here is the e-mail:
Discussion board dialogue at X.
