Google appears to be testing eradicating the inexperienced checkmark from the Native Service Advertisements. I used to be capable of replicate this for a similar question, and the identical set of advertisers. In a single case it has the Google Screened checkmark in inexperienced and within the different, it doesn’t.
Right here they’re side-by-side, every screenshot was taken a minute from one another:
This was noticed by Anthony Higman who posted an e-mail on X exhibiting that Google confirmed that it is a check. The e-mail says, “the badge isn’t exhibiting as a result of native companies is at present testing a characteristic whereby all the ends in the native companies platform should not have a badge.”
The check has been occurring since final week and Anthony isn’t a cheerful camper with this check:
SUPER PISSED!!!!!!! Google Native Companies Advertisements Is Testing Displaying Native Companies Advertisements WITHOUT The Inexperienced Verify Mark Badge WHICH IS THE ENTIRE REASON FOR THE PLATFORM AND AD FORMAT!!!!!!!!
The Promoting Level Has At all times Been “Earn Belief With The Google Screened Or Google Assured… pic.twitter.com/lIeMDr2LJQ
— Anthony Higman (@AnthonyHigman) March 20, 2025
Extra Native Companies Advertisements WITHOUT The Inexperienced Verify Mark Or Additionally Identified As PPC ADS!!!!!!!!!!!!!!!!!!!!!!!
STILL SUPER PISSED ABOUT THIS!!!!!!!!! JUST KILL THIS PLATFORM FOR LEGAL IF YOU ARE GOING TO DO THIS!!!! THIS IS JUST F**KED!!!!!!!!!!!! pic.twitter.com/iAghA3Gn1R
— Anthony Higman (@AnthonyHigman) March 24, 2025
Extra INSANE LSA Stuff.
Now We Seeing Stand Alone LSA’s That HAVE Inexperienced Marks However That ARE NOT VERIFIED Advertisers!?!?!?!?!?!
WHAT THE F**Ok IS GOING ON HERE?!?!?!?!?! FIX YOUR SH*T!!!!!!!!!! Ughhh So Drained Of This BS. Why Do We All Have To Soar Via So Many Hoops However Then… pic.twitter.com/wHBQ02Wl3V
— Anthony Higman (@AnthonyHigman) March 21, 2025
Discussion board dialogue at X.