Google will change the way it counts clicks in Google Service provider Heart beginning April 21, 2025. This transformation will make clicks rely the identical method Google Adverts counts clicks. This implies your present and historic reporting for clicks might change on April twenty first.
Google despatched an e-mail to these impacted by this, which Arpan Banerjee shared with me on X – it reads:
As of April 21, 2025, we’re updating Google Service provider Heart to align click on reporting with Google Adverts.
This transformation displays new promoting codecs which have various kinds of interactions. Whereas Google Adverts experiences clicks individually from different interactions, Service provider Heart presently experiences all interactions as product clicks. With this replace, the definition of product clicks would be the identical throughout each platforms.
In consequence, you will discover some adjustments to your present and historic knowledge reported in Service provider Heart. There will probably be no change to your reporting expertise in Google Adverts, the place you will proceed to see clicks and interactions in your advert campaigns.
Here’s a screenshot of that e-mail:
Interactions outlined by Google Adverts is:
The primary person motion related to an advert format—clicks and swipes for textual content and Buying advertisements, views for video advertisements, requires name property, and so forth.
Discussion board dialogue at X.
