Google Adverts has confirmed that it has misplaced some conversion information for some advertisers who used Google Service provider Middle in February. The info shouldn’t be coming again, it’s unrecoverable. We do not know the precise dates, however Google did point out it was in February 2025.
The e-mail was posted by Arpan Banerjee on X and it reads:
I perceive how regarding it should be to not see conversion information mirrored in Google Service provider Middle, particularly once you’ve already enabled conversion monitoring. I admire your diligence in wanting into this, and I wish to guarantee you that I took the time to succeed in out to our wider crew to get extra insights on this matter.
Upon additional investigation, we confirmed that there was a brief challenge inside Google Service provider Middle in February 2025 that resulted in some conversion information loss. Our Engineering crew has already resolved the underlying challenge, and Service provider Middle reporting is now functioning accurately. No motion is required in your finish.
Nevertheless, I wish to be clear in letting you already know that the conversion information misplaced throughout that interval is sadly unrecoverable. I perceive that this will not be the information you have been hoping for, and I sincerely apologize for any affect this will likely have had in your reporting and evaluation.
Once more, we do not understand how widespread that is, what number of advertisers this impacted and the precise date of the information loss. I doubt it’s associated to the March 1 ads outage however who is aware of.
However it’s best to all concentrate on this, in the event you use Google Service provider Middle conversion information.
Discussion board dialogue at X.
