Google launched its tentative 2025 schedule for Google Adverts API updates, outlining 5 main releases deliberate all year long.
By the numbers:
- 3 main variations (V19, V20, V21)
- 2 minor updates (V19_1, V20_1)
- 12-month sundown window for every model
Key dates:
- V19: February/March 2025 launch
- V20: Mid-year launch
- V21: This autumn 2025 rollout
Why we care. This roadmap helps you and builders plan technical assets and implementations for the approaching 12 months.
Between the strains. The staggered launch schedule suggests Google is sustaining its sample of quarterly updates whereas giving builders vital transition time.
What’s subsequent? Builders ought to monitor Google’s release notes for particular characteristic modifications and deprecation schedules, as dates might shift.
Be mindful. The schedule is tentative and could also be adjusted, with variations doubtlessly being added, eliminated, or reclassified between main and minor releases.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, consumer and advertising tech aspect.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can also be a global speaker with a number of the levels she has introduced on being SMX (US), SMX (Munich), Mates of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
