One other replace within the revised Google Quality Raters Guidelines that was up to date on January twenty third was that they added a bit for recipe websites and stated that requiring “vital scrolling” or making it arduous to search out the leap to recipe button shouldn’t be factor.
I imply, we anticipated this, Google did issue a warning on this in October 2023.
That is discovered on web page 77, beneath the part “Low: Recipe 3” and it reads:
Low High quality Justification:
- A big amount of outstanding filler makes it troublesome to search out the useful MC
- Adverts, SC and Filler MC distract from the useful MC
Word, MC stands for “fundamental content material” and SC stands for supplemental content material.
It goes on to learn:
The first function of the web page is to share a recipe for Butterbeer. Whereas useful MC such because the components and details about Butterbear are on the prime of the web page. vital scrolling is required to search out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to search out.
The web page has a considerable amount of content material unrelated to Butterbeer between the Butterbeer components and the Butterbeer recipe. The web page has images and critiques of many different unrelated meals at common studios. As well as, Adverts and SC and interstitials seem all through inflicting extra scrolling to lastly discover the recipe in direction of the underside.
The entire above result in a poor consumer expertise.
Word: The next score could possibly be applicable if the web page have been higher organized, the recipe was prominently positioned and simple to search out, and there was much less Filler, SC and Adverts distracting from the useful MC.
This was noticed by Marie Haynes who posted about this on X – she wrote, “Heads up recipe websites. Right here is an instance added on this QRG replace.”
Here’s a screenshot of this part:
Google additionally shared this instance recipe weblog web page screenshot – click on to enlarge it:
Right here is extra from Marie:
Heads up recipe websites. Right here is an instance added on this QRG replace.
“…vital scrolling is required to search out the precise Butterbeer recipe. The “leap to recipe” hyperlink itself is troublesome to search out.”
“Word: The next score could possibly be applicable if
the web page have been higher organized,… https://t.co/SMsH7mx7kY pic.twitter.com/xWMMqjgyVm— Marie Haynes (@Marie_Haynes) February 3, 2025
Discussion board dialogue at X.
