It seems that Google is letting Reddit’s AI translated pages rank too properly inside its search outcomes. That is along with Google letting Reddit get numerous different search visibility, however AI translation, properly, that ought to actually not carry out so properly.
Glenn Gabe wrote this up intimately in his article named Reddit AI translations have scaled across languages and Google rankings are booming. Glenn exhibits some charts that present the expansion of Reddit in varied international locations and the way it may be attributed, in some methods, to the AI translated posts.
To be clear, the charts under present that Reddit’s AI-translated content material is surging.
However technically, as Glenn famous, this may simply be in opposition to Google’s scaled content policy, which reads:
Scraping feeds, search outcomes, or different content material to generate many pages (together with via automated transformations like synonymizing, translating, or different obfuscation strategies), the place little worth is offered to customers
Glenn shared quite a few examples of this – right here is a type of:
Reddit rating in Google:
While you click on into it, you see it was translated from a distinct put up, all they do is at tl=fr parameter to the URL to translate it:
Glenn shared some new charts with me on X of the continued progress since he posted final week:
Reddit’s progress in Google France outcomes:
Reddit’s progress in Google Spain outcomes:
As of this morning, yep, nonetheless trending up for AI translated outcomes throughout international locations. Under is Spain and France displaying visibility of tl=es and tl=FR urls… in these international locations. pic.twitter.com/LVd9F0iYRb
— Glenn Gabe (@glenngabe) March 31, 2025
Yep, over 2M of these urls rating within the SERPs in Spain and it is going up…
— Glenn Gabe (@glenngabe) March 31, 2025
So why is Google permitting this? I believe, it’s one thing Google might shut down sooner or later? In any occasion, make certain to learn Glenn’s full post for extra particulars.
Discussion board dialogue at X.