Google Adverts customers now not have entry to Public sale Insights fields in new information sources inside Looker Studio. Present information sources will lose this entry on Sept. 23.
Why we care. Public sale Insights supplies crucial aggressive information, serving to advertisers perceive their efficiency relative to opponents in the identical auctions. The elimination of those fields from Looker Studio would require advertisers to regulate their Looker stories and technique instruments, and revert to getting the aggressive metrics they need to see in Google Adverts.
Fields impacted. Affected fields embody Public sale Perception metrics equivalent to Area, Common Place, Impression Share, Outranking Share and a number of other others crucial for aggressive evaluation.
Motion wanted: Advertisers ought to proactively take away these fields from their Looker Studio stories and charts to stop disruptions. Failing to take action might end in damaged stories, impacting the power to trace and optimize advert efficiency successfully.
Sure however. Advertisers shouldn’t fear right here – Google has not mentioned Public sale Insights will go away. You possibly can nonetheless entry all of the aggressive evaluation metrics in Google Adverts.
Backside line: With the removal of Auction Insights from Looker Studio, you will have to search out other ways to trace aggressive efficiency metrics and regulate Google Adverts reporting methods.
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Concerning the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by way of inspiring management each on company, consumer and advertising tech facet.
Outdoors enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Dwell, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Dwell, AdWorld Expertise (Bologna) and extra.
