Ginny Marvin, Google’s Adverts Liaison, confirmed that campaign-level unfavorable key phrases at the moment are in beta for Efficiency Max campaigns in Google Adverts. She added that this may increase in 2025 to extra accounts.
We initially thought we might see this in early 2022 however then in January, Google added it to the account level. It was then slatted for the end of 2024.
Now, Ginny Marvin, wrote on X, “This has began rolling out in beta and can proceed to increase in early 2025.”
Right here is that put up:
Hello Darcy, This has began rolling out in beta and can proceed to increase in early 2025.
— Ginny Marvin (@GinnyMarvin) December 12, 2024
That is right. That is typically how our product options roll out.
— Ginny Marvin (@GinnyMarvin) December 12, 2024
Discussion board dialogue at X.
