We all know Google has advised us for a few years that word count is not a thing, Google doubled down on it final yr. Google’s John Mueller reiterated that over the weekend saying not simply phrases on a web page but additionally hyperlinks on a web page are usually not counted by Google.
John Mueller from Google wrote on LinkedIn, “No one at Google counts the hyperlinks or the phrases in your weblog posts.”
I do not suppose I quoted a Googler saying Google doesn’t depend hyperlinks earlier than. Yea, Google mentioned that with phrases, however I’ve not seen it with hyperlinks particularly. Though, hyperlinks are sometimes a part of phrases.
He mentioned, “and even when they did, I might nonetheless suggest writing on your viewers. I do not know your viewers, however I’ve but to run throughout *anybody* who counts the phrases earlier than studying a bit of content material.”
This was in response to the query requested:
It is a widespread follow amongst SEOs to imagine that including a complete of 2-5 inside hyperlinks and round 1-3 exterior hyperlinks in a 1000-word weblog publish is helpful. In addition they suppose that including extra hyperlinks may very well be dangerous to their web site, whereas including fewer hyperlinks won’t present a lot worth. May you please make clear whether or not the amount of hyperlinks actually issues?
Here’s a screenshot of those posts:
As a reminder, this matter of phrase depend and Google website positioning is one thing I lined right here countless times. Most lately, Google mentioned in 2023, that word count is not a thing and confirmed so by slashing its own SEO starter guide down by a ton. Google mentioned in 2022 word count is not sign of unhelp content. In 2019, John mentioned word count is not a ranking factor and in 2018 John mentioned word count is not indicative of quality. Google won’t penalize you for short articles and Google mentioned short articles can rank well after which once more in 2014 mentioned short articles are not low quality. Google has been lately saying to avoid fluff main some to imagine Google could not rank fluff well sooner or later.
Discussion board dialogue at LinkedIn.
