Google’s John Mueller mentioned he understands why some in our trade look to optimize for metrics inside numerous Search engine optimization instrument platforms, however he mentioned there aren’t shortcuts in Search engine optimization and optimizing for these metrics will not straight result in Google search rating or Search engine optimization features.
This got here up in a Reddit thread from late final week (nonetheless in catch up mode from being offline so much this month) the place John responded to Moz’s DA rating, a subject we coated right here numerous times.
John wrote in that thread a clarification on Moz’s DA, how Google shouldn’t be impacted by it, the temptation to optimize for Search engine optimization instruments, a concept on why Search engine optimization is attention-grabbing to many, pondering long run and what it means to be distinctive.
Listed here are quotes from John’s statements on this matter:
(1) Simply to be completely clear: no disallow file will have an effect on your DA (or any Search engine optimization-tool metrics) in any respect, as a result of Moz (and so forth) doesn’t have entry to your disavow file. (and relating to the remainder of the put up, I feel I’ve talked about my ideas just a few instances :-))
(2) Moz is fairly clear on what they base this on – it is value studying their documentation to seek out out extra.
(3) Many Search engine optimization instruments have their very own metrics which are tempting to optimize for (since you see a quantity), however in the end, there is no shortcut.
(4) That is (I feel) partially what makes Search engine optimization so attention-grabbing, it looks like there is a fast trick simply across the nook, however while you get there, it is totally different than anticipated, and even when it really works, in the long run most of those methods are smoke & mirrors.
(5) If you wish to take into consideration the long run (and I do know not everybody does, knock yourselves out), discovering methods so as to add actual worth that is distinctive and wished by folks on the net (along with all the same old Search engine optimization finest practices as a basis) is an effective goal.
(6) Distinctive does not imply a singular mixture of phrases, however actually one thing that no person else is offering, and ideally, that others cannot simply present themselves. A weblog about Cancun lodges is not that. It is exhausting, it takes a whole lot of work, and it may take a whole lot of time. If it had been quick & simple, others could be – and doubtless are already – doing it and have extra follow at it.
Here’s a screenshot of this response in case Reddit removes it:
Discussion board dialogue at Reddit.
