Google’s John Mueller mentioned that some SEOs over give attention to URL construction and that in case your context out of your pages aren’t clear, then no URL construction can repair that.
John wrote on LinkedIn:
Usually SEOs over-focus on URL construction (imo) — if the context of your pages is not clear from the … textual content on the web page, then the URL construction is not actually going to repair that.
What recommendation did he give for URL construction for search engine optimization?
- Keep away from making pointless URL construction modifications (as a result of modifications will have an effect on search engine optimization not less than quickly, it takes time for search engines like google to recrawl & reprocess all affected pages), choose one thing that may final for a very long time
- Primarily take into consideration customers & about the way you need to monitor efficiency (URL buildings are nice for grouping URLs for analytics, conversion charges, and so forth. — circuitously search engine optimization, however for monitoring how effectively search engine optimization is working for you).
John added, “Anyway, Google usually (*) would not care. Make a helpful construction. Make it straightforward so that you can monitor. Make it useful for customers, in order for you (do individuals even have a look at URLs? I assume most customers do not these days.)”
When does construction of your URLs matter? When you’ve grownup content material on parts of your web site (we covered this before). John mentioned on LinkedIn, “(*) the “usually” … an exception that I can consider is that if an affected a part of the positioning is handled considerably completely different than the remainder of the positioning. For instance, if that folder is the place all the safe-search filtered content material is situated, then transferring it round could make it more durable for the safe-search system to know your new web site construction. I do not suppose that is one thing most websites want to contemplate, but it surely’s useful when you’re searching for an “it relies upon”.”
Google has usually beneficial to not change URLs for search engine optimization functions, right here is our previous protection:
Discussion board dialogue at LinkedIn.
