Google’s John Mueller was requested about over-optimization and if that may trigger points for rating in Google Search. John replied saying, “Typically “over optimization” does drift in the direction of “Search engine optimisation-spam”.”
This got here up on Bluesky the place the query was from Martin Search engine optimisation McGarry who requested:
Has Google lately focused “over optimisation” Or is that this hidden gems principle, simply confused?
Instance
An extended web page with a lot of element, very pure, however sadly repetitive.
Immediately outranked by a demo web page (left within the system) with no content material however related meta title.
John Mueller’s full reply was:
It appears like you might have a selected scenario in entrance of you, so generalizing most likely would not assist a lot. Typically “over optimization” does drift in the direction of “Search engine optimisation-spam” (say you point out the key phrases 1x, 10x, or 1000x on a web page). My guess is you are simply seeing one thing coincidental right here although.
The observe up requested:
It may simply seem like spam (evident in additional RECENT pogo rankings, flip flopping with different much less key phrase dense pages)… we won’t get away from the repetitions TBH. Its a regulatory concern, internet hosting third get together Tc & Cs on a listing web page for instance they usually’re just about filled with the identical phrases.
John replied:
I do not know your pages, it is simply that there is typically no clear border between “unoptimized”, “optimized”, “over-optimized”, and spam (although typically spam is clear in isolation). (Additionally, what’s even “unoptimized” vs “optimized”? :-))
Over-optimization is a subject we coated right here countless times – so add it to the bundle.
Discussion board dialogue at Bluesky.
