John Mueller from Google stated on Bluesky that he sees some SEOs over-focusing on the tiniest search engine optimisation metrics and that they need to spend their time specializing in extra vital issues.
John wrote, “I do know some SEOs prefer to over-focus on tiny metrics.” He went on to say that he thinks “websites can be higher off specializing in a extra steady state, fairly than hoping for unintentional by-clicks.”
“Construct extra issues that deliver actual worth to the net, that appeal to & maintain customers coming again on their very own,” he added to his string of ideas.
This isn’t too far off from Microsoft Bing’s Fabrice Canel who wrote one thing comparable earlier this week.
John has stated comparable issues prior to now, that SEOs ought to cease over-focusing on URL structure, links or any one tactic.
Right here is the put up:
I do know some SEOs prefer to over-focus on tiny metrics, however I believe websites can be higher off specializing in a extra steady state, fairly than hoping for unintentional by-clicks. Construct extra issues that deliver actual worth to the net, that appeal to & maintain customers coming again on their very own.
— John Mueller (@johnmu.com) March 17, 2025 at 10:40 AM
Discussion board dialogue at Bluesky.
