Google’s John Mueller clarified as soon as once more that your URLs don’t should be lowercase, they are often uppercase, it actually would not matter. However he did say, decide both lowercase or uppercase, simply be constant.
This jives with the Google assist documentation that says, “If higher and decrease case textual content in a URL is handled the identical by the net server, convert all textual content to the identical case so it’s simpler for Google to find out that URLs reference the identical web page.” Word, this documentation was up to date in 2023.
John wrote on Bluesky:
URLs do not should be decrease case, however they need to be constant (decrease case is likely to be a simple approach to try this although). For all of this, additionally verify for inner references like hyperlinks or structured knowledge, they need to even be constant.
Sure, consistency is key on the subject of search engine optimisation.
Google had stated for a decade that URL case doesn’t matter and even convey emotions.
Discussion board dialogue at Bluesky.
