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    Home » SEO
    SEO

    Google Search Has A New Boss: Prabhakar Raghavan Steps Down

    YGLukBy YGLukOctober 18, 2024No Comments3 Mins Read
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    Google has announced that Prabhakar Raghavan, the manager overseeing the corporate’s search engine and promoting merchandise, will likely be stepping down from his present position.

    The information got here on Thursday in a memo from CEO Sundar Pichai to employees.

    Nick Fox To Lead Search & Advertisements

    Taking on Raghavan’s duties will likely be Nick Fox, a longtime Google govt with expertise throughout numerous departments.

    Fox will now lead the Data & Info workforce, which incorporates Google’s Search, Advertisements, Geo, and Commerce merchandise.

    Pichai expressed confidence in Fox’s capacity to steer these essential divisions, noting:

    “All through his profession, Nick has demonstrated management throughout practically each side of Data & Info, from Product and Design in Search and Assistant, to our Purchasing, Journey, and Funds merchandise.”

    Raghavan’s New Function

    Raghavan will transition to the newly created place of Chief Technologist.

    He’ll work carefully with Pichai and different Google leaders on this position to offer technical route.

    Pichai praised Raghavan’s contributions, stating:

    “Prabhakar’s management journey at Google has been outstanding, spanning Analysis, Workspace, Advertisements, and Data & Info. He led the Gmail workforce in launching Sensible Reply and Sensible Compose as early examples of utilizing AI to enhance merchandise, and took Gmail and Drive previous 1 billion customers.”

    Previous Criticisms

    This current announcement from Google comes within the wake of earlier criticisms leveled on the firm’s search division.

    In April, an opinion piece from Ed Zitron highlighted considerations in regards to the route of Google Search below Raghavan’s management.

    The article cited trade analysts who claimed that Raghavan’s background in promoting, reasonably than search expertise, had led to selections prioritizing income over search high quality.

    Critics alleged that below Raghavan’s tenure, Google had rolled again key high quality enhancements to spice up engagement metrics and advert income.

    Inner emails from 2019 have been referenced. They described a “Code Yellow” emergency response to lagging search revenues when Raghavan was head of Advertisements. This reportedly resulted in boosting websites beforehand downranked for utilizing spam ways.

    Google has disputed many of those claims, sustaining that its promoting methods don’t affect natural search outcomes.

    Extra Restructuring

    As a part of Google’s restructuring:

    1. The Gemini app workforce, led by Sissie Hsiao, will be a part of Google DeepMind below CEO Demis Hassabis.
    2. Google Assistant groups targeted on gadgets and residential experiences will transfer to the Platforms & Units division.

    Wanting Forward

    Fox’s takeover from Raghavan may shake issues up at Google.

    We might even see sooner AI rollouts in search and adverts, plus extra frequent updates. Fox would possibly revisit core search high quality, addressing current criticisms.

    Fox would possibly push for faster adoption of latest tech to fend off rivals, particularly in AI. He’s additionally more likely to be extra savvy about regulatory points.

    It’s vital to notice that these potential modifications are speculative primarily based on the restricted data out there.

    The precise modifications in management model and priorities will develop into clearer as Fox settles into his new position.


    Featured Picture: One Artist/Shutterstock



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