Google introduced on Friday that they lastly natively assist AVIF picture file sorts for Google Search, Google Photos and anyplace Google Search makes use of photographs, corresponding to Google Information, Google Uncover and extra.
We knew this was coming, John Mueller of Google instructed us in March it was coming soon and now it’s right here.
John wrote on the Google blog, “We’re blissful to announce that AVIF is now a supported file sort in Google Search, for Google Photos in addition to anyplace that makes use of photographs in Google Search.”
“You needn’t do something particular to have your AVIF information listed by Google,” he added.
Google additionally added it to the supported indexable file types search developer paperwork.
John wrote, “Over the current years, AVIF has change into one of the generally used picture codecs on the net.” He added:
AVIF is an open picture file format based mostly on the AV1 video compression commonplace. It is supported by all main net browsers, and pictures in AVIF picture file format are supported by a wide range of companies and platforms on the net, together with WordPress, Joomla, and CloudFlare. It is not really useful to blindly make sweeping modifications to photographs throughout a web site: take the time it is advisable to consider which format works greatest to your particular wants. For those who do select to vary picture file codecs for a few of your photographs, and if this ends in modifications to filenames or extensions, be sure that to arrange server-side redirects.
I’m not positive should you ought to simply change your picture file sorts simply to make use of AVIF now, Google Photos is tremendous gradual to deal with these modifications. Do it for customers and Google will catch up, however do not simply do it for Google Search.
There is no such thing as a particular rating profit to utilizing AVIF information… John Mueller of Google stated on LinkedIn that there isn’t any “website positioning enhance” for utilizing AVIF information.
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