Chris Nelson, Senior Employees Analyst, Search Rating at Google has up to date his LinkedIn bio to specify that he manages a big workforce that builds rating options for Google Search. One line says, “Deal with novel content material points (e.g., detection and remedy of AI-generated content material).”
Here’s a screenshot:
Right here is the bio:
I handle a big, world workforce that builds rating options as a part of Google Search and direct the next areas:
-Forestall manipulation of rating indicators (e.g., anti-abuse, spam, hurt)
-Present qualitative and quantitative understanding of high quality points (e.g., consumer interactions, insights)
-Deal with novel content material points (e.g., detection and remedy of AI-generated content material)
-Reward satisfying, useful content material
Now, Chris Nelson has been with Google for over 15 years and we have lined him numerous times here over time.
Him including “detection and remedy of AI-generated content material” is fascinating given Google’s stance on AI-content. Most not too long ago, Google mentioned using AI to generate content for links can be towards its pointers. Google additionally mentioned double down on AI content could also be a foul concept. Google spoke to me about AI content once I interview Danny Sullivan and supplied additional advice around AI content saying do not do scaled content abuse.
I do surprise what’s down the pipeline for AI content material and Google search high quality and this can be an indication.
Hat tip to:
Vital FYI Googler Chris Nelson from Search High quality workforce his LinkedIn says He manages world workforce that construct rating options as a part of Google Search “detection and remedy of AI generated content material”. pic.twitter.com/fSyvrJaNFX
— Gagan Ghotra (@gaganghotra_) January 16, 2025
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