Jonathan Jones attended the Google Search Central Stay occasion in Zurich final week and posted excellent and detailed notes concerning the occasion, together with a bit extra on the more often core updates. However he additionally coated how Danny Sullivan, Google’s Search Liaison, mentioned how Google thinks about site reputation and the way treating some websites inside a web site, as an answer to this downside.
Jonathan Jones quoted Sullivan as saying:
When you’ve constructed up web site alerts primarily based on first-party content material after which third-party content material takes benefit of these alerts, it creates confusion for customers. Treating distinct areas as ‘websites inside a web site’ may also help tackle this difficulty.
and
When you’re venturing into one thing totally totally different, take into account making a separate web site to construct its personal repute and id.
Jonathan defined on X:
On the Google Search Central Convention, Danny Sullivan tackled the problem of balancing first-party belief alerts with third-party content material:
“If third-party content material takes benefit of first-party alerts, it creates confusion for customers.”
The answer? Deal with distinct areas as “websites inside a web site” and even transfer them off-domain to construct separate belief and id.
Ideas? Websites inside a web site—good technique or a logistical nightmare?
I imply, this sounds quite a bit just like the starkly different content algorithm of types that Google makes use of for a few of these points. We additionally know the site reputation abuse policy remains to be solely dealt with with guide actions and is not algorithmic yet.
“Websites inside a web site”—useful or a trouble?
On the Google Search Central Convention, Danny Sullivan tackled the problem of balancing first-party belief alerts with third-party content material:
“If third-party content material takes benefit of first-party alerts, it creates confusion for… pic.twitter.com/pnmA8ZpOBG
— Mr Jonathan Jones (@Jonny_J_) December 16, 2024
I like to recommend studying via his full post of the occasion.
Discussion board dialogue at X.
