Google is testing a big blue go to button beneath among the search ends in the cellular search interface. The button says “go to” and takes you to the web site listed within the search outcomes.
What it seems to be like. Here’s a screenshot of this button, which Shameem Adhikarath shared with me on X:
Why we care. If Google does roll this new go to button out, and that could be a huge if, this would possibly drive a better click-through price to look end result snippet within the search outcomes. Massive blue buttons to drive consideration and should end in extra clicks to the online search outcomes than perhaps it did earlier than.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry might be adopted on Twitter here.
