Nicely, it appears to be official now. Beginning April 14, 2025 Google will update its Unfair advantage policy to say it’s allowed to indicate the identical advert, from the identical firm, going to the identical web page, so long as the advert is in a distinct advert location. Google was simply experimenting with double serving ads earlier and now it’s formally going to be allowed.
How does Google Adverts get away with it? Nicely, they now (or as they stated, for a while) have different ad locations which work for various auctions.
So Google posted, “On April 14, 2025, Google will replace its Unfair benefit coverage to make clear that our prohibition on displaying multiple advert at a time for your online business, app, or web site applies solely to a single advert location.”
Let’s not neglect Google altering its definition of top ads and commenced mixing ads with organic results final 12 months.
So this is only one extra step in altering some elementary Google Adverts insurance policies it had in place since launching the platform twenty years in the past.
Navah Hopkins additionally posted about this on LinkedIn and wrote, “Google is formally making it truthful sport to have multiple spot on the SERP. I’ve ideas on this, however I need to see how efficiency truly shakes out in Q2.”
Discussion board dialogue at LinkedIn.
