We have seen top-quality store badges within the Google Search outcomes for a very long time now. However now some are seeing the badges immediately on particular person web sites, which seems to be a supported characteristic by Google.
Initially, I believed this will have been considerably hacked (effectively, coded deliberately) on this web site. The place the retailer would embed this characteristic pulled from Google Search, by itself web site. This was really written up by Google over here on how to add this badge to your pages. Google wrote, “In the event you’re a service provider who has earned a Prime High quality Retailer badge, now you can show it in your web site,” so it is a legit factor.
This was noticed by Rushang Patel on X and I can replicate this. Listed here are photos of this; on the left you see the badge and on the suitable, you see what occurs if you click on on that badge:
Here’s a GIF of it in motion:

Glenn Gabe then famous that this appears to be a Chrome characteristic (though, I see it on cellular Safari):
Appears to be a variation of the ‘retailer information’ hyperlink which was being examined in Chrome just lately (see under). Now you may see the icon within the backside left nook of the product element web page on cellular. Fascinating: https://t.co/tdGhCXFRDi
— Glenn Gabe (@glenngabe) December 30, 2024
I believe my level is that Google is clearly testing exhibiting the ‘About this retailer’ content material in a number of methods. Like GBPs, it is like one other web site for the shop. And that may doubtlessly open different doorways from an promoting and/or ecommerce pov. pic.twitter.com/NpbImEzmgT
— Glenn Gabe (@glenngabe) December 30, 2024
Right here is the unique put up:
Got here throughout this “Prime High quality Retailer” badge/popup on one of many PDP of an e-commerce web site. Has this been round for some time @rustybrick ? pic.twitter.com/VmB452AqBf
— Rushang Patel (@rushpat5) December 30, 2024
In the event you implement the code snippet so as to add the badge to your web site after which lose the Prime High quality Retailer badge, the badge will robotically be eliminated out of your web site with none motion required. It should additionally robotically be added again to your web site if you happen to re-earn the badge.
Once more, you may be taught extra how to do that over here.
Discussion board dialogue at X.

