Google Developments will cease sending emails for subscriptions you arrange inside Google Developments. Google mentioned it’s turning down the e-mail subscription service as of October 29, 2024.
As an alternative, Google says it is best to use RSS feeds or test the positioning manually for these alerts.
What Google mentioned. Google wrote in an electronic mail to these impacted, those that have electronic mail subscriptions arrange for Google Developments, saying, “Beginning on 29 October 2024, Google Developments pattern notifications will now not be supported and present alerts will now not be despatched. As well as, creating new pattern alerts utilizing the subscription web page will now not be attainable.”
Alternate options. Google mentioned, as an alternative of the e-mail subscriptions, “there are other ways to entry trending data:”
- Homepage Newsletter: Go to the Google Developments homepage to join our each day e-newsletter and obtain the newest traits in your inbox.
- RSS Feed: Subscribe to the RSS feed for real-time updates on trending subjects.
Extra particulars. Google added the email subscription service to Google Trends a decade in the past. Google mentioned again then, “it’s simpler to get simply the suitable insights at simply the suitable time with electronic mail notifications.” Properly, I suppose now not.
RSS and the homepage e-newsletter don’t offer you all the identical options as the e-mail subscription choice.
The e-mail. Here’s a screenshot of this electronic mail from Kavir posted on X:

Why we care. In the event you use this selection to remain on high of your business traits and modifications, then you could wish to search for different methods to remain on high of those traits. You might have a number of weeks to attempt new issues, so attempt them now.
I additionally hope this doesn’t imply that Google Alert electronic mail subscriptions are going away anytime quickly. Google Alerts helps you to subscribe to searches and information feeds through electronic mail RSS and different means.
I ought to word, Google lately updated the trending now page.