Statcounter’s search market share data for the 2024 yr is up and there are a number of methods to have a look at this information. At Search Engine Land, Danny Goodwin wrote Google’s search market share drops below 90% for first time since 2015. However if you dig in, the information may additionally inform different tales.
Right here is worldwide information of search market share since Statcounter began counting in January 2009:
That is how that information appears like over the previous yr, discover that the final three months, Google was under 90%:
Bing was at 3.37% a yr in the past and is now at 3.97%, the place as Google was at 91.62% and is now at 89.74%.
However let us take a look at mobile search, which can be one of the crucial necessary areas to have a look at. Google remains to be properly into the 90% market share however the share did drop a bit. Google was at 95.8% a yr in the past and is now at 93.88%; Bing ended with solely 0.84%.
Then in the event you take a look at USA information, Google hit 90.37% for the primary time in November 2024, it by no means had over 90% share previous to that and now could be again all the way down to its 87/88% share the place it has been for a while.
Here’s a take a look at that information from 2009:
You possibly can slice and cube the information some ways – so is Google dropping sufficient share to make a distinction competitively?
Properly, U.S. was 86.6% in April 2024, then jumped to 90.3% final month, and at 87.4% now. UK at 93.3% now. France dipped not too long ago and has bounced again already. I might need to see the place there was the most important drop… pic.twitter.com/gcGJGPKuoX
— Glenn Gabe (@glenngabe) January 13, 2025
There may be additionally Cloudflare that has this data the place it appears completely different. Which means, Cloudflare exhibits Google had 88.7% share in January 2024 and 88.9% share in November 2024.
Let’s not overlook that point Statcounter data was wrong however they admitted it and glued it.
Discussion board dialogue at X and WebmasterWorld.
