No shock right here – Google will likely be testing and experimenting with advertisements in Google AI Mode. Google told Adweek that they are going to be “discover bringing advertisements into” Google AI Mode. Google stated they it discovered from advertisements in AI Overviews (which we barely see by the best way), and they’re going to “leverage learnings” from that.
Here’s what Adweek wrote:
Google will “discover bringing advertisements into” its new AI Mode, the corporate informed ADWEEK. AI Mode, rolled out in beta Wednesday, can conduct a number of searches without delay to serve up in-depth, multi-step responses to complicated consumer queries.
Whereas advertisements aren’t but obtainable in AI Mode, Google stated it is going to “leverage learnings” from advertisements merchandise constructed into AI Overviews—the easier, AI-generated responses that Google Search typically surfaces atop outcomes’ pages—to tell its strategy to promoting inside AI Mode sooner or later.
I did ask Ginny Marvin, Google’s Advertisements Liaison about this earlier than Adweek printed, however I didn’t hear again:
curious if we’ll see any @googleads on these AI Mode outcomes @adsliaison
— Barry Schwartz (@rustybrick) March 5, 2025
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