Jordi Ribas, the Head of Search at Microsoft, touted Bing’s progress on social media (X and LinkedIn). He wrote, “Since we launched Bing Chat in Feb 2023, we’ve seen important progress in customers, engagement and even market share on PC.”
As you already know, Microsoft Promoting saw 21% growth, as we coated. Jordi Ribas wrote, “Microsoft reported earlier this week that our search and information enterprise grew 21% YoY.”
Right here is the chart he shared of the expansion from Comscore and Statcounter, I ought to notice, Jordi particularly mentioned this can be a measurement of PC share (this doesn’t embody cellular) – yea, the information is sliced a bit, in all probability to look higher:
He then spoke about AI and LLMs and what problem it has for Bing’s future. He mentioned if something, these make search higher. Here’s what he wrote:
Folks typically ask me whether or not LLMs will substitute Bing and different net engines like google, particularly after seeing low-cost fashions like those launched by DeepSeek and others earlier this week. However LLMs are in actual fact making net search extra strategic and necessary than ever. A number of firms will leverage open-source LLMs to construct superior chatbots, however solely the LLMs grounded with an online search engine can be up-to-date and extremely aggressive.
I ought to notice, a number of weeks in the past, I did a deeper dive on this search market share data.
