Viral TikTok Model #1: The Silk Labs
When Jenna Labiak, founding father of The Silk Labs, first posted on TikTok in 2019, she had no thought her enterprise would take off the way in which it did.
“It was completely thoughts blowing,” Jenna explains. “One of many very first movies we ever posted went viral and it modified all the things.”
The video Jenna is referring to noticed over 600K likes and three.5M views just by hopping on the “small enterprise verify” pattern.
From that video alone, The Silk Labs’ TikTok account gained 20K followers. Now, two years later, they’re hovering simply over 100K followers — making it the enterprise’ largest social platform.
Jenna emphasizes how being genuine and persistently posting to TikTok can truly translate into greenback indicators for small companies. For her model, TikTok has been an enormous a part of their success and journey.
“From only one TikTok video alone, we noticed over 200 clients order our silk elastic set.”
They did this by tapping into TikTok tremendous influencers, like Emma Chamberlain.
“We made a TikTok asking to ship her merchandise and had our group tag her within the feedback, that’s how she discovered us.”
So, what’s The Silk Labs’ TikTok technique — how did they go viral on TikTok?
“Posting persistently and having conversations with my group day by day,” Jenna explains.
Even on the times the place she doesn’t wish to be on digicam, Jenna reveals up for her viewers.
“Above all the things else, our group responds to seeing the particular person behind the model. With that, I’ve realized it’s not about doing or saying the right factor.”
To be constant, Jenna follows 4 content pillars: tutorials, enterprise recommendation, behind the scenes, and aesthetic movies.
“When planning our TikTok content material, I at all times like to provide our viewers plenty of worth. For instance, as an alternative of simply “promoting” our hair merchandise, I’ll go forward and use them in a hair tutorial.”
Jenna’s recommendation for small companies who’re hoping to make use of TikTok to drive gross sales?
“Don’t bounce on TikTok with the mentality of wanting each video to go viral. After all that’s the purpose, however don’t get down on your self if it’s not occurring. When you’re posting high quality content material day by day, you’ll nonetheless create a group. And that’s what issues!”
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