By Phil Norris February 29, 2024
Whenever you consider a web site, you in all probability think about a homepage with a menu linking to numerous classes and sub-pages.
However not each enterprise or creator wants a basic multi-page web site. For a lot of, a long-scrolling, single-page web site might be the right answer.
Which strategy is best for you? And in the event you resolve to create a one-page web site, what essential components do you want to embody?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is strictly what it feels like: a website containing a single HTML web page, with no hyperlinks to further pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to offer simply the correct quantity of element to influence guests to take some kind of motion, reminiscent of:
- Shopping for a bodily or digital product
- Finishing a contact kind to obtain a worth quote
- Signing up for a web-based occasion or course
That makes them an ideal match for companies and creators selling one sort of product or motion — like a photographer with a portfolio web site showcasing their greatest work, or an online course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t hassle with a navigation menu such as you’d discover on a basic website.
Nevertheless, it’s nonetheless attainable so as to add navigational components to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, somewhat than being despatched to a completely completely different web page.
When to contemplate a one-page web site
Let’s think about the principle the reason why you would possibly select a one-page web site template over a basic web site.
👍 One-page web sites might give you the results you want if:
- Your content material matches naturally onto a single web page
- You need to showcase your skilled abilities by way of a web-based portfolio
- You need web site guests to finish a particular motion (like shopping for a single services or products, or finishing a contact kind)
- You don’t have the time or price range to construct a full, multi-page web site
- Your services or products is easy sufficient to clarify in a single web page of content material
On the flip facet, there are some eventualities through which a single-page web site virtually definitely isn’t the fitting match for you.
👎 One-page web sites in all probability gained’t give you the results you want if:
- You need to publish weblog content material to carry folks to your web site
- You’re planning to take a position closely in SEO (extra on this later)
- You promote a variety of services throughout a number of classes
- You need to construct devoted internet pages for various buyer varieties
- Your services or products is simply too advanced to clarify on a single web page
- You desire a scalable web site which you could simply develop while you enter new markets, goal new clients, or launch new merchandise
Advantages of a single-page web site
By this stage, it ought to be clear whether or not or not a single-page web site is a viable answer for your online business. Now, let’s think about among the key benefits these stripped-back websites supply over basic, multi-page websites:
Straightforward to navigate
Sick of aimlessly clicking round web sites to search out what you’re on the lookout for? So is everybody else.
Complicated navigation is an enormous difficulty for a lot of web sites, making it powerful for guests to trace down related info. If they will’t discover that info, they’ll virtually definitely bounce — and so they in all probability gained’t come again.
This isn’t such an issue for single-page web sites, the place every little thing is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to search out out extra.
It’s the only attainable person expertise.
Clear person journey
One-page web sites are usually constructed round one motion — like persuading guests to purchase a single product or join a particular on-line course.
That makes for a easy, clear person journey the place you reveal extra info as potential clients scroll additional down the web page. It usually appears one thing like this:
- Prime of web page: Briefly clarify your supply and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Exhibit social proof by way of testimonials and buyer evaluations.
- Backside of web page: Persuade the person to take motion by way of a “Purchase Now” button or a lead seize kind.
All of it feels very pure.
Cellular-friendly expertise
Since late 2019, cell customers have accounted for at least 50% of total global website traffic.
That’s an enormous tick within the field of one-page web sites.
Why? As a result of cell searching is constructed for scrolling — and that’s precisely what you get with a single-page website.
With no advanced menus to navigate or hyperlinks to click on, they’re usually simpler to get round on cell than their multi-page equivalents.
Larger conversions
Traditional web sites are constructed round a variety of various objectives and actions.
As an example, think about a typical e-commerce store. At any given time, it would need guests to…
- Study in regards to the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s publication
- Comply with the model’s numerous social media channels
- Learn their newest weblog submit
…and that’s with out even mentioning the shop’s major, overarching objective of driving gross sales.
In contrast, single-page web sites are usually laser-focused on driving a particular motion, which will help them generate extra (and extra useful) conversions.
Good for Storytelling
An astonishing 94% of consumers agree that high-quality content material “tells story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively straightforward to weave a compelling narrative.
It’s far more durable to attain the identical factor throughout a basic web site with lots of, and even 1000’s, of pages and virtually infinite attainable person journeys.
Drawbacks of single-page web sites
After all, a one-page web site isn’t a silver bullet assured to work for each enterprise sort. There are some vital drawbacks to the single-page strategy, together with:
Restricted website positioning potential
Search engine optimization (website positioning) methods rely closely on figuring out high-value key phrases, then focusing on them by way of particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely received — guess what? — one web page to play with, supplying you with far fewer alternatives for efficient key phrase focusing on.
Additionally, you may’t benefit from one of the vital efficient SEO tactics: inside linking.
Inside linking is about bettering the search efficiency of your most necessary pages by linking to them from numerous different pages.
Clearly, in case your web site solely contains a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they offer you minimal scope for getting into new markets or focusing on new clients.
Why? As a result of they’re designed to advertise a single motion for a sure sort of buyer. When you department out to completely different actions and clients, they will change into unworkable, quick.
After all, in the event you’ve received no plans to step exterior of your present area of interest, this isn’t an issue.
But it surely’s not possible to say what your online business will appear to be in 12 months or 5 years, and also you won’t need to really feel like your web site’s holding you again.
Intimidating format
Since you’ve received to include all of your useful content material in a single place, one-page web sites usually look fairly… lengthy.
This generally is a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible components.
In the event that they’re on the lookout for a particular piece of details about your services or products, they won’t need to scroll down by way of a number of screens of content material to search out it.
6 important components of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed here are six key components to tell your design:
A transparent purpose
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a particular discipline? Promoting an online course or occasion?
Setting a purpose helps to information the design and content material creation processes.
Logical, linear construction
If guests must consistently scroll up and down the web page to search out all the data they should make a shopping for determination, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be clients are sufficiently clued-up by the point they attain the underside of the web page.
Outstanding CTA
Consider a call to action (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web-based course.
Add CTAs in outstanding places all through your single-page web site, like this instance from instantaneous espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which can possible hurt your conversion charge.
Product/service description
With out wishing to state the apparent, it’s exhausting to promote a services or products with out an enough description. Consider this part because the “pitch” in your services or products: why ought to folks purchase it?
Deal with advantages somewhat than options. For instance, try all the advantages in these copy samples from sleep know-how firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the excellent cut-off date to make you really feel most energized”
- “You possibly can inform Somvai when you want to be up by, and it will provide you with the very best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can comply with along with your respiration, serving to you go to sleep quicker”
That makes for a much more enticing “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your website don’t need to hear you endlessly discussing the brilliance of your services or products — they need to know what actual clients suppose.
Certainly, 98% of shoppers say evaluations are an “important useful resource” when making buy selections.
In addition to studying customer reviews and testimonials, shoppers need to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Better Business Bureau)
All that stuff is called “social proof”, and it performs a key position in persuading potential clients that your online business is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 brand.
As an example, Pull Systems incorporates the logos of its high-profile business companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact info
Final however not least, don’t overlook to include your contact details.
To be clear, that doesn’t simply imply linking to your social media profiles. Certain, you are able to do that too — however firstly, you want to give folks a direct line to your assist workforce, like an electronic mail deal with, cellphone quantity, or contact kind.
In case you don’t, there’s an actual threat that would-be clients will merely look elsewhere, with three-fifths of consumers saying it’s “important” for companies so as to add contact info to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however undecided the place to start out? Take a look at 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible identify, as a result of KNOB provides us an excellent instance of the right way to construct a single-page web site to advertise a product launch.
This website builds anticipation by highlighting the product’s eye-catching design by way of enticing imagery. And it incorporates a easy, hanging CTA urging guests to join the model’s publication to hitch the “waitlist” forward of the launch date.
That approach, the model can communicate with potential clients.
Idea Capers
Suppose one-page web sites must be easy? Suppose once more, as a result of this one-pager for the inventive card sport Concept Capers is each lovely and extremely refined.
Virtually each factor of the web page is interactive, from the instance taking part in playing cards on the prime of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which suggests you really get pleasure from studying in regards to the product.
Importantly, this website additionally will get the fundamentals proper by incorporating a number of outstanding CTAs all through the web page.
KreativePro
Promoting on-line programs is all about building trust with your audience by demonstrating your abilities and credentials.
KreativePro clearly understands this. Its one-page web site is crammed stuffed with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot assessment rating.
The positioning additionally successfully pitches KreativePro’s programs by way of subheadings discussing:
- The “drawback” of different inventive design programs
- The “answer” that KreativePro supplies
- Who would profit from KreativePro’s programs
This makes it straightforward for would-be clients to determine whether or not KreativePro is correct for them.
Moritz Petersen
Moritz Petersen is an online developer who’s constructed a portfolio-style single-page web site to showcase his greatest work.
Consideration to element is clearly an enormous deal for Moritz: he mentions it within the above-the-fold introductory copy, however it’s additionally evident by way of the design of his one-page website — from the fashionable scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the location’s performance. Whichever part you’re studying, the “Mission request” CTA is at all times seen on the top-right of the display screen.
Arts District Kitchen
At first look, Arts District Kitchen’s web site appears like a basic, multi-page website because of the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that incorporates every little thing a possible restaurant customer must know: location, opening hours, the menu, and even a bit of back-story about how the enterprise began.
We additionally love how Arts District Kitchen provides would-be clients a number of methods to get in contact by together with its social handles, cellphone quantity, and a built-in contact kind.
Construct your single-page web site with AWeber
In search of a one-page web site builder? AWeber’s landing page builder is the right answer, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive landing page templates
- Develop your advertising and marketing record by way of on-site lead seize types
- Monetize your single-page website with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to determine belief and construct your model
- Design lovely pictures utilizing our built-in Canva integration
Able to construct your first single-page web site?
Sign up for your free AWeber account today!
