There may be a whole lot of dialogue about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm.
One factor we all know for certain? They’re an essential and efficient solution to get extra eyes in your TikTok content!
On this weblog submit we’ll provide help to perceive all the things it’s good to learn about TikTok hashtags, from studying about why they’re essential, as to whether try to be utilizing common hashtags like #foryoupage in your posts.
Desk of Contents:
Why Are TikTok Hashtags Vital?
Ask anybody about TikTok, they usually’ll most likely point out one of many viral hashtag challenges that make their manner across the app, just like the #fliptheswitch or the #eyeslipsface problem.
It’s simple. Hashtags are a enormous a part of the TikTok expertise.
In truth, TikTok’s Uncover tab is even organized by trending and common hashtags — which is an superior free instrument for you that can assist you discover one of the best hashtags (extra on that later!)
Hashtags on TikTok work the identical manner as they do on Instagram. They’re a instrument to prepare content material by class and assist customers share and seek for content material. When you have a public TikTok account and also you add a hashtag to your video, your video is assessed and arranged beneath that hashtag (or hashtags!).
And there’s a number of speak round whether or not or not utilizing sure hashtags (like #FYP, #foryoupage, and #foryou) will get your video prime actual property on the For You web page. In truth, this subject of debate even has its personal trending class on TikTok, with lots of of movies of customers explaining their theories.
And whereas we will’t confirm there’s a hashtag that may assure you a spot on TikTok’s coveted For You web page, we do know that utilizing hashtags in your movies is without doubt one of the greatest methods to get your content material in entrance of the fitting customers — making hashtags an important a part of your TikTok strategy.
Able to take your TikTok technique up a notch? Watch our free 30-minute video on methods to use TikTok to develop your model!
Advantages of Utilizing Hashtags in Your TikTok Technique:
TikTok hashtags are an efficient solution to develop your following and engagement on TikTok. Plus, they don’t simply provide help to attain extra TikTok customers — they provide help to attain the proper customers.
Listed here are some advantages of together with hashtags in your TikTok technique:
TikTok Hashtag Worth #1: Discoverability
What in case you may attain an entire new group of potential followers on TikTok each single time you submit?
Nicely, you’ll be able to, and it’s all due to hashtags!
Utilizing TikTok hashtags provides your content material a significant increase proper off the bat. As an alternative of solely exhibiting your content material to your followers, you’re opening up the floodgates to customers who’re already looking for what you’re sharing.
Plus, in case you’re utilizing trending hashtags, your content material may also be pulled into related Discovery pages for thousands and thousands to see.
For instance, in case you hashtag “eyelinertutorial” in your TikTok, your video will be a part of the opposite movies beneath that very same hashtag.
The thought is that if somebody is seeking to learn to placed on eyeliner once they search “eyeliner tutorial” on TikTok, your video will populate beneath that hashtag.
Once you use particular hashtags on TikTok, not solely are you letting the TikTok algorithm know what your video (and profile) is about, you’re additionally making a neighborhood.
Just like the Explore page on Instagram, TikTok’s For You web page picks up on the kind of content material individuals like. If viewers typically watch movies with the hashtags you employ, TikTok will put your movies in entrance of these customers.
So, the extra you submit with these hashtags, the extra followers, likes, and feedback you’ll get. And one of the best half? You’re making a neighborhood of followers who really need to see your content material!
You can even create and use your individual branded hashtags. That is an superior solution to accumulate and share user-generated content on TikTok.
For instance, see how Rhianna’s magnificence firm Fenty Beauty makes use of the hashtag #FentyBeautyHouse. The entire content material beneath that hashtag is tremendous particular to Fenty and their neighborhood!
TikTok Hashtag Profit #3: Leap In On The Tendencies
TikTok trends can come and go within the blink of an eye fixed, so it’s a good suggestion to remain on the beat of what’s trending. If there’s a trending hashtag that aligns together with your model, take part on the problem!
It’ll present your viewers you’re within the know and that you just’re all the way down to get in on the enjoyable.
However earlier than you go wild together with your TikTok hashtags, keep in mind to all the time use correct and accountable hashtags.
Utilizing random, high-traffic hashtags might end in a quick-win, however may have a detrimental impression in your model belief. And whereas not confirmed, TikTok may disguise your movies in the event that they discover you’re utilizing hashtags that don’t replicate your content material.
TikTok Hashtags: #ForYou, #ForYouPage or #FYP?
In case you’ve scrolled on TikTok for only a second, you’ve most likely seen the hashtags #foryou, #fyp, and #foryoupage on the vast majority of movies. That’s as a result of, collectively, these 3 hashtags have over 6000 billion views on TikTok on the time of publishing, which is billions greater than the preferred hashtag on Instagram, #love.
These varieties of hashtags are common on the app as a result of many TikTok customers imagine they assist get their content material on extra customers’ For You pages.
However whereas movies with these hashtags do have a tendency to indicate up on our For You web page typically, it’s not reduce and dry whether or not these hashtags are the rationale why.
So, must you be utilizing these TikTok hashtags in your technique?
Briefly, there isn’t a clear reply. However since TikTok is all about trial and error, it’s a good suggestion to incorporate these in your TikTok hashtag technique to see in the event that they give you the results you want.
Attempt sharing 2 comparable movies to TikTok, at roughly the identical time of day, with two completely different units of hashtags within the caption.
Add one with a #fyp, #foryoupage, or #foryou hashtag alongside 2-3 different hashtags particular to your area of interest.
Add one other TikTok with solely area of interest hashtags associated to your content material, like #instagram, #socialmediamarketing, and #igtips.
TikTok is all about endurance. As soon as your movies have been reside for a minimum of a few days check out your analytics and see how every carried out. With a TikTok Pro Account, you’ll be able to see what number of viewers got here to your submit by way of the hashtags you’ve used.
By finishing up break up exams like this, you’ll quickly have a stronger concept of what hashtags drive essentially the most worth in your model.
Undecided what the best time to post on TikTok is? Try our blog post the place you’ll learn to discover one of the best time for you!
TikTok Hashtags: Branded Hashtag Challenges
Whereas we’ve already seen hashtag challenges go viral on Instagram and Twitter, just like the #icebucketchallenge and the #mannequinchallenge, we’ve by no means seen so many challenges hit viral standing fairly like they do on TikTok.
Branded hashtag challenges are an unbelievable manner for manufacturers to generate new leads and develop model consciousness on TikTok, quick!
And also you don’t even should sponsor a branded hashtag problem for it to go viral. That’s the great thing about TikTok — even natural TikTok content material can get thousands and thousands of views in a single day.
An instance of a sensible branded hashtag problem was E.L.F Cosmetics #eyeslipsface problem. This problem went viral, organically catching the attention of thousands and thousands together with Lizzo, Jessica Alba, and Ellen Degeneres.
Eyes, Lips, Face is without doubt one of the most viral TikTok campaigns ever, garnering over 3 million user-generated movies and passing over 5 billion views. E.L.F Cosmetics’ unique TikTok sound was so common they even launched it as a monitor on Spotify — racking up over 20 million streams.
Hashtag challenges on Tiktok aren’t all the time related to a model. Take the #fliptheswitch problem for instance. This problem was influenced by Drake’s track “Nonstop” due to the lyrics “I simply flipped the change.”
That problem went viral, taking TikTok over with a storm. Celebrities like JLo, A-Rod, and the forged of SNL even took to their feed to participate.
And if you wish to supercharge your attain, you’ll be able to all the time accomplice with on-brand TikTok influencers to see if they’ll create content material in your hashtag problem.
Alternatively, you may put money into a TikTok Adverts technique.
Once you see branded TikTok hashtag challenges on the highest banner on TikTok’s Uncover web page, it means they used TikTok Adverts to have their problem featured there. When you have the means, that is an unbelievable solution to attain an enormous viewers on TikTok.
Take Guess’ #InMyDenim marketing campaign for instance. Guess used TikTok to advertise their Fall’18 Denim Match assortment, encouraging the TikTok neighborhood to remodel their fashion by carrying Guess denim to the soundtrack of Bebe Rexh’s “I’m a Mess.”
The #InMyDenim advert marketing campaign included a model takeover on the app welcome display, in addition to 4 influencer partnership movies to demo the idea and attain extra customers.
Supply: TikTok Ads
Throughout the 6-day marketing campaign interval, #InMyDenim realized over 5.5K user-generated movies, 10.5M video views, 14.3% engagement fee, and over 12K further followers for Guess’ account on TikTok.
ICYMI: TikTok’s “Hashtag Challenge Plus” lets customers store for merchandise proper in TikTok. Be taught extra about this thrilling function here.
When you have the chance to connect your enterprise or model to a artistic TikTok problem, achieve this! Consider all of the 1000’s of individuals that may affiliate that problem together with your model. The alternatives are infinite.
TikTok Hashtags: Discovering The Proper Hashtags for Your Content material
Now that we’ve coated TikTok hashtags and hashtag challenges, let’s get into the great things: methods to discover one of the best hashtags in your content material.
Listed here are our high 5 ideas and tips for locating the fitting hashtags:
#1 Discover a Stability Between Broad and Area of interest Hashtags
This can be essentially the most difficult side of utilizing hashtags — methods to understand how area of interest or broad you must go together with your hashtags.
Whereas we do advocate getting particular together with your hashtags, it’s by no means a good suggestion to go too area of interest. Keep in mind that hashtags are all about what the person is definitely looking for. Earlier than utilizing a hashtag, assume, would my audience really kind this into the TikTok search bar?
Begin broad and work your manner into extra particular hashtags. For instance, in case you are a advertising skilled, a broad hashtag might be #advertising. Then, as you go extra area of interest (relying on the video content material) your further hashtags might be #socialmediamarketing and much more particular, #instagrammarketing.
It’s all about discovering that good steadiness. Like we talked about earlier, discovering the key sauce that works for you’ll finally be a sport of trial and error.
#2: Browse TikTok for Trending Hashtags
One beauty of TikTok is that it’s simple to find new and trending hashtags!
To see what’s trending, go to TikTok’s Uncover tab.
Right here, you’ll be able to scroll by way of and see what’s trending — it’s a very good concept to hop on the traits since so many customers are scrolling by way of.
TIP: In case you don’t know what content material you need to submit on TikTok, search by way of the trending hashtags and see what sort of movies customers are sharing. Use that inspiration to information your subsequent TikTok!
#3: Analysis Business Leaders and Your Rivals
In case you’re low on inspiration, top-of-the-line locations to begin is taking a look at what different trade leaders are doing. If it’s working effectively for them, the possibilities are it may work effectively for you too.
Begin by taking notes on what hashtags they’re utilizing and see in the event that they make sense to make use of in your content material.
On the identical time, have a look at your opponents and see what’s working effectively of their technique. Are the hashtags related? Is their viewers partaking with their content material? Did their movies go viral? Are they lacking key hashtag alternatives? Ask your self these questions within the analysis stage to assist type your TikTok hashtag listing.
#4: Discover Associated Hashtags on TikTok
Discovering associated hashtags on TikTok is a very easy and efficient solution to develop your neighborhood.
To do that, merely kind your hashtag into TikTok’s search bar.
Tip: Pass over the hashtag (#) in your search. Faucet “Hashtag” beneath the search bar and TikTok reveals you what number of views that particular hashtag has. It is a actually useful instrument in relation to serving to you resolve which hashtag to make use of. And right here is the place you’ll discover additionally discover a listing of associated key phrases on TikTok.
#5: Take a look at, Take a look at, Take a look at
Final however not least, .
Report which hashtags you employ on every of your movies, and monitor what number of views they recover from time.
Totally different hashtags will work for various varieties ofit’s essential to check your hashtags on TikTok movies — all of it comes all the way down to trial and error in your account!
In case you check out hashtags, you’re prone to land on some hashtags that work wonders in your content material!
TIP: Consider your hashtags just like the key phrases in your movies — make certain they’re related, clear, and simply searchable.
How Many TikTok Hashtags Ought to You Use in Your Posts?
There’s no set rule in relation to deciding what number of hashtags you must use on TikTok, however remember that the longer your captions (and hashtags) are, the extra of your TikTok video shall be obstructed from view.
TikTok limits captions to 100 characters (and that’s together with hashtags!) vs Instagram which has a caption character restrict of two,200.
With a restricted quantity of actual property, remember to make the most of each single character. Hold your TikTok captions concise, leaving room for these essential hashtags.
Since there’s no laborious and quick rule, the variety of TikTok hashtags customers use is all throughout the board. Some customers embody 1-3 hashtags, whereas others use 5-8. What number of hashtags you employ is totally as much as you — however they’re positively value together with!
And there you have got it, all the things it’s good to learn about TikTok hashtags. By now you must have a superb understanding of how TikTok hashtags work — why not begin utilizing hashtags in your subsequent video?
And keep in mind, don’t get defeated — TikTok is all about trial and error!
Trying to increase your Instagram hashtags as effectively? Try our Instagram hashtag 2022 information.
Able to take your TikTok technique up a notch? Watch our free 30-minute video on methods to use TikTok to develop your model!
