Can you actually generate profits as a copywriter at this time?
With AI content material writers, creating wealth as a copywriter might sound unlikely – particularly when you don’t have any expertise.
However there are nonetheless loads of copywriters making six and even seven figures.
Even a fast look at platforms like Upwork proves that loads of corporations nonetheless pay over $100 per hour for expert-level copywriters.
The most important distinction at this time is that copywriters should be glorious on the ideation side of copywriting.
The best paid copywriters aren’t simply stringing phrases collectively.
First, they establish the issues readers face.
Then, they discover and/or curate distinctive information, examples, and insights that illuminate precisely what readers have to do to beat these challenges.
On this put up, I’ll define precisely how one can grow to be a extremely paid copywriter in a matter of weeks.
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How A lot Cash Can You Make As a Copywriter?
Most individuals take into consideration how a lot you can also make as a contract copywriter.
Although freelancing is simply step one within the recreation.
After incomes some cash as a contract copywriter, you should use your copywriting expertise to construct a private model and, ultimately, a enterprise.
Right here’s a extra detailed take a look at the completely different ranges of scale you’ll be able to obtain by changing into a copywriter.
Degree 1: Freelance Copywriting
The primary stage of creating wealth as a copywriter is freelancing, although the particular area of interest you choose considerably impacts your incomes potential.
I requested ChatGPT to summarize the common incomes potential as a contract copywriter for varied niches, and right here’s the information supplied:
The excellent news about freelance copywriting is that you could begin creating wealth comparatively shortly. For those who comply with the step-by-step directions on this put up, you need to have the ability to begin incomes cash inside a matter of weeks.
Degree 2: Influential Private Model
As you’re freelance writing, use your writing expertise to begin constructing your private model.
Rising a following on LinkedIn or X can take a while, however when you construct momentum, there are many methods to earn extra earnings out of your writing by selling merchandise to your new viewers.
First, you’ll be able to earn cash as an affiliate marketer by selling different merchandise to your rising viewers and incomes a fee on something your viewers purchases.
You may as well grow to be an influencer marketer, the place manufacturers pay you to advertise their services or products.
It takes years to construct a following the place you’re incomes a considerable quantity from model offers, however manufacturers are sometimes keen to pay the best creator wherever from $500 to $2,000 per put up:
Right here’s a quote from Ahrefs’ influencer marketer relating to their typical price range for influencer advertising and marketing:
Degree 3: Solopreneur
Selling different services and products is a good way to make more money for minimal extra effort, however a a lot larger leverage alternative is providing your personal services and products to your viewers.
Listed below are only a few examples of solopreneurs who’re incomes over $1 million per yr – and so they all grew by means of their followings on LinkedIn and/or X:
My enterprise companion, Charles Miller, constructed a following throughout LinkedIn and X and has remodeled seven figures offering programs, teaching, and LinkedIn content material companies to my viewers.
You’ll be able to study extra concerning the course and neighborhood we run collectively, Copyblogger Academy, that helps copy creators construct and monetize an viewers on LinkedIn.
I share this to indicate you that freelance copywriting isn’t the one technique to generate profits. You can begin with freelance writing to shortly earn money after which use your copywriting expertise to construct your personal viewers and both scale it right into a advertising and marketing company or provide your personal merchandise.
How To Make Cash As a Copywriter
I do know loads of corporations nonetheless hiring freelance copywriters, and that is the step-by-step course of you should use to land your first consumer in only a few weeks – even if in case you have no prior expertise.
Step 1: Establish Your Area of interest
Nice employers rent specialists. For instance, when you’re a SaaS firm hiring a SaaS content material author, which of those profiles would you select?
For those who’re like most SaaS content material entrepreneurs, you’d in all probability select the SaaS content material author over the generic freelance author.
So choose one area of interest and make your self the definitive professional in that specific area of interest.
Listed below are a couple of examples of niches you possibly can choose to ascertain your self as a specialist in:
- LinkedIn ghostwriting
- Weblog writing
- Gross sales web page copywriting
- Electronic mail copywriting
Even inside every class, you’ll be able to area of interest down even additional to focus on creating content material for a selected avatar or business.
For instance, you possibly can focus on writing for:
- DTC corporations
- SaaS corporations
- Coaches
- AI corporations
For those who’re having hassle selecting only one, keep in mind that you could all the time increase and add companies after you’ve constructed a buyer base.
For instance, you can begin with weblog writing for SaaS corporations after which increase to additionally provide e-mail advertising and marketing.
But in case your preliminary positioning is simply too generic, you’ll doubtless discover getting your first few purchasers troublesome.
Step 2: Create A Piece of Content material
Most individuals create an internet site or optimize their LinkedIn profile after choosing a distinct segment.
I favor to take motion and simply begin creating content material.
Utilizing the method I’m about to put out, you’ll have the ability to land your first consumer after which come again and optimize your LinkedIn profile and create an internet site.
However touchdown your first consumer will provide you with the momentum you want to keep motivated.
So, how do you get your first consumer?
As an alternative of constructing a writing portfolio, create content material on your dream consumer.
Then, you’ll ship that piece of content material to your dream consumer and provides it to them to publish. This content material may very well be a collection of emails, a weblog put up, or a LinkedIn put up.
The important thing to creating this strategy work is to make sure that it’s so distinctive and useful that it makes them appear to be a real thoughtleader.
And that may be onerous.
Ideally, create a singular piece of content material with information.
This information ought to reply a burning business query.
For instance, a pal of mine needed a brand new content material advertising and marketing consumer.
Her dream buyer was an influencer advertising and marketing SaaS platform.
As an alternative of simply writing a generic put up about influencer advertising and marketing, she studied each LinkedIn put up Anthropic sponsored after which created a blog post highlighting insights from that information.
For instance, she recognized that:
- A lot of the sponsored posts underperformed the creator’s common by about 26%
- Most of their creators had been macro relatively than micro creators
- Most creators had been solely employed for 2 sponsored posts
These insights had been beforehand unknown and are extremely invaluable to the influencer advertising and marketing neighborhood.
So, when she gifted the weblog put up to a SaaS firm, the corporate instantly employed her on a month-to-month retainer.
She didn’t have a flowery web site or writing portfolio.
The put up was merely invaluable sufficient to them and aligned with their targets, which made it a no brainer to rent her on a month-to-month contract.
Even when that consumer had turned her down, she may have pitched it to different opponents with influencer advertising and marketing platforms.
The consumer additionally remodeled the information right into a LinkedIn put up that carried out very effectively:
As you’ll be able to see, this identical information is also used when you’re attempting to supply LinkedIn ghostwriting companies. You may additionally use this information to supply e-mail advertising and marketing companies.
In brief, this information works for any kind of content material advertising and marketing as a result of the insights from the information are attention-grabbing regardless of the type of content material.
So, how do you create a singular or attention-grabbing piece of knowledge?
How To Collect Fascinating Information
Many information research exist, however most don’t reply burning questions.
For instance, let’s say the subject you’re writing about is Linkedin influencer advertising and marketing.
Listed below are some examples of statistics that don’t assist influencer entrepreneurs enhance efficiency:
- 40% of shoppers have a profile on LinkedIn
- Greater than half of LinkedIn’s members’ households earn over $100,000
- There are greater than 234 million members within the US alone
Then again, these statistics from Anthropic’s influencer advertising and marketing program would assist an influencer marketer enhance efficiency:
- Sponsored posts underperformed the creator’s common by about 26%: The lesson is that you need to underproject efficiency by about 26%.
- Most of their creators had been macro relatively than micro creators: The lesson right here is that macro creators may be a greater funding than micro creators if in case you have a B2C fashion product like Anthropic.
- Most creators had been solely employed for 2 sponsored posts: The lesson right here is that the perfect offers aren’t all the time doing long run partnerships with creators.
To create attention-grabbing information research that reply burning questions, use this immediate in a platform like ChatGPT:
“What are some hotly debated matters in (business) the place I may create a knowledge examine that may give (professionals) the insights they should generate a greater ROI from their (business) efforts?“
Right here’s an instance:
ChatGPT additionally provides you some good concepts on learn how to acquire the information.
Typically, you may get a VA to make use of free or low-cost instruments to comb by means of and acquire the information.
For instance, within the LinkedIn influencer advertising and marketing information examine, my pal used a free Chrome plugin known as Creator Match to extract the entire information on the influencers they labored with:
For those who don’t have time to manually acquire the information, you can too use a VA on Upwork to assemble the information for you.
You may as well ask ChatGPT for some suggestions on learn how to acquire the information:
When you end gathering the information, it’s essential to extract insights from the information to assist your dream consumer’s prospects enhance efficiency.
For those who’re having hassle with this step, you’ll be able to all the time ask ChatGPT to investigate the information and extract insights for you.
For instance, right here’s a immediate you possibly can plug right into a software like Manus or Perplexity to extract influencer insights:
“Right here’s the uncooked information for my influencer advertising and marketing case examine. Are you able to please analyze the information after which extract insights that may assist influencer entrepreneurs enhance the efficiency of their campaigns?“
Generally this immediate works, however you may also should do your personal evaluation.
Upon getting the information and insights, all you want to do is optimize the insights into the content material format you’re planning to make use of (e.g., LinkedIn posts, emails, weblog posts, and many others.).
Step 3: Pitching The Content material
After you’ve created a bit of excellent content material, pitching manufacturers is pretty simple.
A very powerful factor is to pitch the best individual on the best platform.
For those who’re doing any content material writing (e.g., e-mail advertising and marketing, weblog content material writing, and many others.), the perfect individual to contact is probably going the content material advertising and marketing supervisor. If it’s a smaller firm and there isn’t a content material supervisor, pitch the advertising and marketing resolution maker (e.g., CMO, Head of Advertising, and many others.).
If the individual is energetic on LinkedIn or Twitter and you might be additionally energetic on that platform, you’ll be able to ship them a message on that platform. Nonetheless, when you by no means use social media, you would possibly appear to be a bot, and also you doubtless gained’t obtain a response.
As for the message itself, make it only a easy, private be aware and embrace your content material within the message.
For instance, that is the precise message my pal despatched to her dream consumer:
And, you’ll be able to see that it was a profitable pitch:
That single message became an awesome consumer. Nonetheless, even when that model hadn’t responded positively, my pal may have pitched this text to every other influencer advertising and marketing platform.
Step 4: Construct a Private Model
When you land your first consumer, how do you get extra purchasers and in the end scale your earnings?
Probably the most fundamental possibility is to ask your current purchasers for referrals.
Nonetheless, referrals aren’t a scalable resolution because it depends in your present purchasers to behave.
As an alternative, begin building your personal brand and focus on (and present!) the outcomes you obtain for purchasers.
As you earn followers on a social platform, you’ll entice potential purchasers so that you simply by no means should do any chilly outreach once more. As an alternative, individuals will know of you and attain out to you for companies.
- Profile Optimization: Optimize your profile by stating who you assist and what you provide. Add a clear headshot and banner picture with a screenshot of outcomes/testimonials.
- Have interaction: Have interaction along with your splendid prospects and different business influencers (particularly those that have giant followings).
- Publish Persistently: Publish constantly (ideally day by day) on the platform. Nonetheless, be sure that the content material you’re posting gives useful insights.
In case your purchasers have a following on LinkedIn, ask them to put up a few of your outcomes or content material on LinkedIn. This can provide you a big enhance in visibility and credibility.
If you would like extra inspiration on what to put up or learn how to have interaction with different accounts, try our guide to personal branding.
Step 5: Scale
When you begin constructing your private model, you’ll earn extra inbound leads and attain some extent the place you’ll be able to’t sustain with demand.
At this level, you’ll have a couple of completely different choices to scale.
The obvious possibility is to easily enhance your pricing. This can be a smart way to earn more money with out altering any of your methods or processes.
Nonetheless, there may be often a cap to how a lot you’ll be able to cost for copywriting, except you’re employed out a income share settlement (which is difficult for weblog writing or LinkedIn ghostwriting).
Alternatively, you possibly can scale it into a marketing agency, although take into account that:
- Hiring new individuals to do the work is a completely completely different ability set from copywriting
- You’ll initially see a decline in revenue as you rent new individuals.
But beginning a advertising and marketing company and easily elevating your costs aren’t the one methods to scale your earnings.
For those who’ve constructed a private model, you’ll be able to create completely different earnings streams.
First, you’ll be able to monetize your viewers by means of affiliate offers (e.g., incomes a fee on individuals who purchase merchandise you promote).
Another choice is to succeed in out to manufacturers you’re employed with and provide to do influencer advertising and marketing offers.
Here’s an instance of an influencer advertising and marketing deal:
Internet affiliate marketing may be very passive, however doesn’t have very excessive returns.
Influencer advertising and marketing has a a lot larger return, however it isn’t very constant earnings and requires extra energetic effort.
As an alternative, most copywriters discover the perfect return on funding from creating and promoting their very own services or products.
For instance, my enterprise companion Charles Miller and I provide Copyblogger Academy, a course and neighborhood for aspect hustlers and entrepreneurs constructing their companies by means of digital advertising and marketing and private branding.
You may simply provide a course or neighborhood for individuals who desire a do-it-yourself model of your service.
One other glorious choice to monetize your following is to begin a enterprise that solves a ache level your viewers feels.
For instance, Ankur Nagpal famously began his fintech enterprise, Carry, with a single Tweet:
Creating an organization out of your following might be the perfect monetization possibility when you’ve constructed a considerable (or not less than loyal) viewers.
But constructing a enterprise requires a really completely different ability set from copywriting. For those who don’t have this ability set, you’ll be able to companion with a gifted operator and have them run the enterprise when you use your private model to drive the leads.
Get Extra Help From Different Copywriters Constructing Their Careers
That is the precise step-by-step course of to generate profits as a copywriter in 2025, however it nonetheless requires onerous work and is time consuming.
If it feels overwhelming or you’ve gotten questions alongside the way in which, having a neighborhood of different likeminded people could also be precisely what you want to push by means of the tougher instances.
For this reason we created Copyblogger Academy.
It’s a course and neighborhood for copy creators constructing each their companies and private manufacturers. Inside, you’ll have entry to numerous programs on digital advertising and marketing, from search engine optimisation and content material advertising and marketing to private branding and e-mail advertising and marketing.
Better of all, you’ll have the ability to ask the neighborhood for suggestions and their enter on concepts.
Join Copyblogger Academy at this time and thank your self later after you’ve constructed your private model and scaled your earnings as a duplicate creator.
